BETTER TOGETHER:

Wortmann's First mover Attitude  and tradebyte's Expertise

Wortmann's First mover Attitude   and tradebyte's Expertise

AN EMPOWERING COLLABORATION

Before joining Tradebyte, Wortmann was using a flat setup which did not lend itself to growth. As Tradebyte offers more flexibility and services that fit Wortmann’s requirements such as product data and channel management, Wortmann decided to make Tradebyte its core solution and became our partner in crime.

Key Figures  

10+

PILOT INTEGRATIONS
(TESTING OUT NEW PROJECTS AND MARKETS FOR JOINT LEARNING)

+60%

GMV FROM 2020 TO 2021

+25

NEW COUNTRIES

10+

+60%

+25

PILOT INTEGRATIONS (TESTING OUT NEW PROJECTS AND MARKETS FOR JOINT LEARNING)

GMV FROM 2020 TO 2021

new countries

The Story

Wortmann Group is the name behind popular shoe brands Tamaris, s.Oliver Shoes, Jana, Caprice and Marco Tozzi. It is one of the largest shoe production and distribution companies in Europe. Wortmann is a first mover, always keen to pilot new projects and be first in line when new potentials arise to stay ahead of competition. This is enhanced by the trustful partnership it has with Tradebyte. Together we untap new potentials one fabulous step at a time.

The Trigger  

With a strong focus on e-commerce and a leading attitude, the Wortmann team has high ambitions for their e-commerce platform. They wish to grow by being pioneers within the field, always first in line to try out new processes and share learnings. This way, Wortmann aims to increase presence in marketplace businesses of all sorts. This ambition to get behind the steering wheel to expand e-commerce success is what led Wortmann to seek for the right framework for their marketplace infrastructure. This is where Tradebyte comes into the picture.

The Strategy

When building our partnership with Wortmann, we made sure to enable its first mover strategy by being involved in our pilot projects – an accelerator for growth. When there is a new marketplace available, Wortmann is among the first to jump on board and be present in that market. This gives high visibility and creates an impactful learning curve for both Wortmann and ourselves at Tradebyte.
Beyond being a marketplace enabler, we have been able to support Wortmann with a leading system that acts as a central steering tool for all its digital sales channels. Through our TB.One product, Wortmann is able to manage all articles across all shops within one place. With this, Wortmann was able to cut down on time and resources spent on product management, and instead focus on growth.

The Result  

This collaboration is a testament to the power of knowledge-sharing and transparency. Not only was Wortmann able to sell in 25 new countries through this joint effort, they also gained experience and a strong network while expanding their e-commerce business. Grasping opportunities to pilot new projects was a catalyst for learning best practices for both Wortmann and Tradebyte, feeding into each other to enhance performances together as first movers.

What the Customer says:

»

If you have the chance to be the 1st one before others, you simply need to jump at the occasion and be the pioneer, even if you achieve your goals partly through trial & error. That’s the competition and the beauty of being a pilot partner.

«

MARCO ALBERT

Marketplace & Integration Manager

SUCCESS STORIES

We love to celebrate our customers’ success stories. Take a look below to read about our network’s best practices and key learnings.

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Tradebyte and Wortmann experience a win-win strategy as Wortmann pilots new projects.

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Goertz's market expansion

Tradebyte supports Goertz to grow from a marketplace selling shoes only to include clothing and accessories to their assortment list.
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With more than 20 years of experience as an e-commerce and sales agency helping brands to sell online, P4 Markets is an expert in its field. Initially serving brands, marketplaces have also become part of their e-commerce journey in 2006.

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