Protest Sportswear’s marketplace growth: a story of success and sustainability
Protest Sportswear has trusted Tradebyte since 2016 to scale their marketplace growth, achieving a 37% YoY increase in marketplace orders.
-
53%
growth on Zalando
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64%
growth on Limango
-
42%
GMV growth overall
THE STORY
Founded in 1993 in the Netherlands, Protest Sportswear quickly became a leader in snowboarding and surfing apparel, offering stylish, functional, and sustainable clothing. The brand built a reputation for quality products at affordable prices, expanding its range to include ski wear, snowboard jackets, and bikinis, catering to both snow and surf enthusiasts. But as online shopping grew, Protest needed to evolve to stay competitive. From the beginning of our collaboration, we worked closely to implement a data-driven approach that focused on scalability, sustainability, and profitability. This strategy led to impressive year-on-year growth, including a 37% increase in orders across marketplaces in 2023 and 2024.
THE CHALLENGES
THE Strategy
Through our partnership, Protest was able to onboard new platforms efficiently, ensuring they could meet changing consumer demands while maintaining a scalable and profitable marketplace presence. The key aspects of the strategy included:
- Optimised product listings: ensuring high-quality product presentations to boost visibility.
- Data-driven insights: using performance data to make informed decisions and improve profitability.
- Seamless integration: our solution enabled smooth integration with multiple marketplaces, eliminating manual processes and improving operational efficiency.
- Scalable solutions: our system allowed Protest to scale their operations without losing control over inventory and product performance, supporting their long-term growth.
THE Results
In 2023/24, Protest saw impressive growth across marketplaces, with a 53% increase in sales on Zalando and a 64% growth on Limango. Overall, orders across all marketplaces rose by 37%, while GMV increased by 42%. These results demonstrate the success of their strategy in overcoming challenges and scaling operations effectively, ensuring long-term growth and profitability while maintaining a commitment to sustainability.
Building on this solid base, Protest is now ready to expand into even more marketplaces, further leveraging our partnership to drive growth, optimise operations, and strengthen their global presence.
Tom Luijten
Sr. Manager Marketplaces / E-commerce / Customer Service
Together we help everyone to ride more. Tradebyte is our partner in crime that supports us in riding the waves.
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