Expand your reach across Europe’s leading fashion network with one single integration

Zalando & ABOUT YOU’s Preferred Integrator

Connect your brand to over 60 million active fashion consumers across Europe over Zalando and ABOUT YOU. Managed centrally through Tradebyte, the native integrator within the Zalando group.

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Two marketplaces. One integration. One group. Zero complexity.

Zalando and ABOUT YOU together represent the largest concentration of fashion and lifestyle customers in Europe. They are also both part of the Zalando Group – which is the same group Tradebyte has been part of since 2016. As part of the Zalando Group since 2016, Tradebyte works directly within the ecosystem rather than as an external third-party middleware.

Instead of building and maintaining two separate platform relationships, one integration connects your product catalogue to both channels with a single contact point and minimal operational overhead.

Why choose Tradebyte as your Zalando & ABOUT YOU partner?

ZEOS is the Zalando Group’s logistics-as-a-service offering, handling fulfilment, returns and delivery across Europe. Like Tradebyte, ZEOS is part of the Zalando Group – and the two are built to work together at a native integration level.

A single Tradebyte integration gives you access to ZEOS logistics out of the box, connecting where your products sell with how they move. Faster setup, seamless operations, and the full logistics power of Europe’s leading fashion and lifestyle network – without a separate integration to manage.

Getting your catalogue live, and keeping it performing

Connecting to Zalando and ABOUT YOU through Tradebyte is step one. Keeping your catalogue live and performing across both channels is where the real work begins and where generic software fails.

Generic AI isn’t built for fashion. Ours is. Trained on 15+ years of fashion-only data, Tradebyte gives your team AI they can actually trust.

Effortless Onboarding: Upload your master file once. Tradebyte automatically transforms your data to hit Zalando and ABOUT YOU requirements with a 99% first-pass acceptance rate, slashing launch times from weeks to days.
Proactive Revenue Protection: Stop waiting for month-end reports to catch lost sales. Real-time anomaly detection instantly flags stockouts, feed disruptions, and shifting sales patterns the second they occur, so you fix issues before they impact GMV.

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The Zalando Group Ecosystem

Tradebyte, Zalando, and ZEOS operate as an interconnected ecosystem to support your brand’s growth:

Tradebyte – the central integration platform to manager and steer your brand’s growth, connecting you to Zalando, ABOUT YOU and 90+ other marketplaces

Zalando – Europe’s leading fashion and lifestyle marketplace, with 50M+ active customers across 25 markets

ABOUT YOU – Europe’s second largest fashion marketplace, reaching a younger, digitally-native audience across multiple European markets

ZEOS – the group’s logistics-as-a-service arm, handling pan-European fulfilment and returns through a single operational setup

One group. One integration point.

The full infrastructure of Europe’s leading fashion and lifestyle network.

WHAT OUR PARTNERS SAY

If you are in Fashion & Lifestyle, there is no way around Tradebyte.

Tarek Müller, Co-Founder and Managing Director, ABOUT YOU

Ready to get started?

Connect with our team of e-commerce experts today and start your growth journey.

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