How Hunkemöller uses TB.360 Benchmarking to strengthen marketplace performance
Hunkemöller, one of Europe’s premier lingerie brands, is widely recognised for its customer-centric approach and strong omnichannel presence. As its marketplace business continued to grow, the company identified the need for a more structured and reliable way to evaluate performance within a competitive landscape. By adopting TB.360, our analytics solution, Hunkemöller shifted toward a more precise, data-driven strategy aimed at identifying measurable growth opportunities.
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169%
GROWTH
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6
MARKETPLACES
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14
COUNTRIES
THE STORY
Marketplaces play an increasingly important role in Hunkemöller’s digital strategy. While the brand had already established a solid presence, it wished for a clear view of how they performed relative to the wider market. By partnering with us at Tradebyte and adopting TB.360 PRO Benchmarking, Laura Cialdella, Global Online Marketplace Manager, elevate their strategy with industry benchmarks and enable more informed, data-driven decision-making – through a process the team describes as both “exciting” and “addictive”.
THE CHALLENGEs
Operating in a fast-paced and competitive environment, the team faced limited access to reliable competitive data. Insights were often drawn from general marketplace updates or occasional exchanges with other brands, which tended to be irregular and lacking in depth.
THE STRATEGY
To gain a more contextualised view of performance, Hunkemöller integrated TB.360 PRO Benchmarking into their core workflow. This allowed the team to compare its performance directly with relevant peer groups and gain a clearer market perspective.
By adopting our all-in-one platform, the team also benefits from additional features like the Steering Hub, which helps monitor health KPIs and provides AI-based insights on marketplace performance within the same interface. This integrated approach shifted their operations from fragmented data points to a proactive, streamlined strategy.
THE results
The transition to a data-led approach provided immediate clarity on Hunkemöller’s market position. By replacing inconsistent data with comprehensive benchmarks, the brand significantly improved internal transparency and alignment.
Most importantly, the platform has changed the team’s relationship with data; rather than a chore, tracking performance has become a dynamic and engaging part of their routine. Today, the team uses TB.360 weekly, supported by structured monthly reports for senior leadership that allow them to seize new opportunities with total confidence.
Laura Cialdella
Global Online Marketplace Manager
Thanks to TB.360 PRO, we can now benchmark our performance against the wider industry with weekly insights. This visibility helps us pinpoint new opportunities to strengthen our results and accelerate growth. Tracking our marketplace performance against peer groups has become both exciting, and admittedly a little addictive, as we work to stay ahead of the game!
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