medi (ITEM m6 / CEP) - THE SWITCH FROM A CLASSIC B2B BUSINESS TO A SUCCESSFUL DTC PLAYER
Traditional company medi applies knowledge within compression technology to the sports and fashion industry with its own brands CEP and ITEM m6. And this worldwide, as medi is active in 90 countries and employs 3000 people. Since 2020, medi’s lifestyle brands have been working with Tradebyte to achieve platform success together.
Medi has transformed itself from a classic B2B player to a DTC brand within only one year, using own-brands CEP and ITEM m6. How did they achieve this? Through a smart system set-up, CEP and ITEM m6 integrated on three channels in eight months. Five more channels were added in 2021 and this year, and another seven are on the roadmap to push them in a global direction. Thanks to a strong team and strategic focus, CEP and ITEM m6 are actively driving expansion.