The Berlin company Zalando started its online shop in 2008 with a small number of selected brands. Now, with more than 600,000 visitors every day and a brand awareness of 95% it ranks amongst the absolute shooting stars of European fashion online stores. Zalando is always extending its product range areas and offers not only high-quality brands of shoes and accessories, but also clothes and beauty articles. With its extensive diversity of selection, Zalando.de addresses mostly fashion-conscious women and, with its new sports product range, also men as a new target group.
Through the Zalando partner programme, online retailers and manufacturers can use Zalando.de as an additional sales Channel for their high-quality products and profit from the prominence of Zalando and the Traffic on this platform. The optimal partner Interface for connection to Zalando.de is supplied by the software TB.One. The smooth and simple exchange of Article data between the sales partner and Zalando.de is especially important for the efficient connection. For this, a Data Tuning takes place via the TB.One PIM module (Product Information Management), which was developed especially for the requirements in E-Commerce. Via the integrated connection to the Zalando platform TB.One transmits the article data. After a check through the marketing platform these are included into the online selection of Zalando. Here it is distinctive that TB.One optimises the data of the online retailer for sale on a platform like Zalando. For this, components are standardised to the accepted values of Zalando and specifications of the platform are considered for data enhancement. This reduces manual input and post-processing of master data to a minimum. Through the central stock management, the rescission quota due to doubly sold products is reduced to an acceptable minimum, which then positively affects the evaluation and Ranking as a partner of a platform like Zalando.
In Return, the sales partner receives all orders generated through TB.One. Also, all necessary status messages like for example delivery confirmations, are transmitted through the interface integrated in TB.One. Furthermore, the integrated PIM module offers the sales partner using Zalando as a platform a basis to integrate interfaces important for the handling of their own stock management or for the ERP system in TB.One. This way, their own online shop can be stocked optimally with TB.One.