Brands, Marketplaces
18.06.2026
Is 2026 the year of “luxury hangover”? Insights from Dr. Achim Berg
At ECD Premium II in Milan, we sat down with Dr.Achim Berg to discuss the strategic evolution of luxury e-commerce. The current luxury market is observing a subtle slowdown, characterised by declining sales volumes, inflated prices, and fading consumer fascination. Dr. Achim Berg states that this isn’t a sign that the “party is over,” but rather an opportunity for brands to reflect, rebuild their authenticity, and capture the market with new, bold ideas.