• Available Afound channels:
  • Multichannel Off price concept
  • Marketplace and Wholesale models to partner up
  • + 500 brands and all HM Group brands exlusively



Afound is an independent brand within the H&M Group that offers fashion and lifestyle products for women, men and kids. The business idea is to give great fashion new life and selling off-price in a full-price environment. This is done through a multichannel setup in both digital and physical stores.

Afound already offers hundreds of brands through a flexible business model where you as a partner have two possibilities: A marketplace setup where you act as a seller or a wholesale model where you become a vendor.

As the customers search for great deals on quality brands, Afound has great plans of moving forward and make an impact on the market.

Selling on Afound?

Do you need an interface to Afound or are you looking for a middleware solution with integrated PIM and many mapping features to sell on marketplaces and platforms?
Then please contact us. Your Tradebyte team is happy to help.