Fairtrade Award 2012: Prize for Lidl
In the presence of representatives from politics, economics, church, non-governmental organisations and high-profile supporters, the Fairtrade Award was presented in the framework of a celebration for the third time on 20th March 2012. Lidl achieved second place in the “Trade” category.
The award lays, according to Transfair Deutschland, “a new focus on the development of fair trade: On the one hand, committed people in Germany should get inspiration through it and the award should serve as a platform for displaying exemplary work for fair trade in Germany.”
By now, Lidl.de is one of the strongest sites of the German retail industry. Here customers find, alongside the weekly special offers, a big additional product range of different brands from the areas of household, kitchen, living, DIY, garden, technology, sport, toys and many more.
If you would also like to become a sales partner of Lidl.de, you need an efficient interface to the platform.
Tradebyte offers the ideal solution for this with the especially developed e-commerce software TB.One. With the PIM module (Product Information Management), which constitutes the core of the software, article data can be enhanced optimally and provided for the platform automatically via the integrated interface.
With this e-commerce software, retailers can not only be connected to the sales channels of other online portals, but they can also stock their own online shop.
At the marketplace operator Lidl.de, all TB.One entities flow together in a TB.Market entity. TB.Market is the first standardised software solution for the professional operation of a marketplace or sales platform.
This way, the marketplace operator receives a cumulative overview of all partners. Wrong mappings, incomplete article data or undelivered orders can be monitored here with a few clicks. Thanks to self-defined parameters, like for example attribute lists and navigation categories, the data is transferred to their own shop in a consistent form.
If you have any questions please contact us, your Tradebyte team is happy to help.