PURELEI’s marketplace evolution: 7 new channels in just 7 months
As PURELEI expanded across Europe, manual work and technical hurdles stood in the way of sustainable growth. Partnering with Tradebyte helped them simplify operations and unlock the next phase of marketplace scale. Learn more in our interview with Francesca Illiano, Senior Expert Project Management & Wholesale at PURELEI.
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7 LIVE CHANNELS
IN 7 MONTHS
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+247% GMV GROWTH
(SEP–OCT 2024 VS. SEP–OCT 2025)
THE STORY
PURELEI, the Hawaiian-inspired jewellery brand, was growing fast and ready to boost its presence on European marketplaces. As more channels came on board, managing and scaling operations became increasingly complex. To keep growth on track and make daily work easier, PURELEI turned to Tradebyte for a more efficient and scalable setup.
THE CHALLENGEs
Before teaming up with Tradebyte, PURELEI struggled with technical inefficiencies that slowed down day-to-day business. Product data inconsistencies, delayed updates, and synchronisation errors across different systems often led to manual fixes and time-consuming workarounds. Handling inventory and product information for several platforms made it hard to scale sustainably.
“Manual processes and technical issues made it difficult to maintain healthy margins while growing into new marketplaces. We needed a scalable and reliable solution to streamline our operations and support our international growth ambitions.” said Francesca Illiano, Senior Expert Project Management & Wholesale.
THE STRATEGY
To unlock the next phase of growth, we helped PURELEI centralise and automate their marketplace management. The collaboration started with Tradebyte’s Consulting Service, ensuring a structured and solution-oriented approach from day one. Both teams worked closely through onboarding, technical setup, and ongoing optimisation, launching six retailer integrations within just four months.
With a mix of regular check-ins, and continuous support, Tradebyte kept everything running smoothly so PURELEI could go live faster and generate GMV quickly. Using TB.One, the brand brought all product data and stock management together in one system. This made it possible to synchronise listings, automate updates, and manage multiple marketplaces in a simple, coordinated way.
“The collaboration was highly structured and solution-oriented: Tradebyte supported us through onboarding, technical setup, and continuous optimisation, ensuring a smooth and efficient integration. This partnership allowed our team to focus more on strategy and growth rather than technical troubleshooting.” added Francesca.
We were also glad to welcome them at the ECD Munich and spark many valuable connections with our network.
THE results
Within just one month of implementation, PURELEI’s marketplace operations were noticeably more efficient, with faster processes and fewer errors. The impact quickly became visible in the numbers:
7 live channels in 7 months
+247% GMV growth (Sep–Oct 2024 vs. Sep–Oct 2025)
“We chose Tradebyte because of its strong expertise in marketplace integration and its ability to provide real-time inventory management, seamless data synchronisation, and scalable solutions for multi-channel growth. Tradebyte’s reliability and deep understanding of the marketplace landscape made it the ideal partner to elevate our marketplace strategy.” concludes Francesca, making us very proud of the results and our strong collaboration.
Francesca Illiano
Senior Expert Project Management & Wholesale
Partnering with Tradebyte has been a game-changer for us. It allowed us to scale our marketplace business faster and expand internationally, improve data quality, and focus on strategic growth rather than technical challenges.
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