How X-Trade is scaling more businesses than one with strategy and expertise

Since partnering with Tradebyte, X-Trade has grown to sell on over 40 sales channels and eight Zalando channels.

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  • 40 +

    Active channels in TB.One (market extensions incl.)

  • 60% +

    Growth in 2019 vs. 2020

  • 500,000 +

    Items shipped via TB.One in 2020


X-Trade is a successful, medium-sized company from Magdeburg. With sales on all relevant marketplaces including important fashion platforms, X-Trade is a proven fashion specialist in the field of e-commerce. X-Trade has been relying on Tradebyte’s expertise and SaaS solution since 2016.


Brands have access to huge scale opportunities and new target groups when they enter the platform business. To achieve best results, we recommend that our clients do not just rely on one or two large platforms. Our best tip for success? Use the whole range of the Tradebyte network’s retailer portfolio. Our SaaS solutions enable you to connect new sales channels in just a few simple steps. X-Trade seized this opportunity and now sells on over 40 sales channels (including market extensions). In 2020, X-Trade was able to achieve a GMV increase of 60% compared to the previous year and has sold and shipped a total of over 500,000 items via TB.One.

THE Strategy

X-Trade and Tradebyte are committed to a close strategic
partnership. The focus was placed on internationalisation to drive X-Trade’s success forward.
Today, X-Trade products are sold on eight different Zalando channels. In addition to their own business, the company also helps other brands to succeed as a service provider in the client business. X-Trade now also connects other brands to their system through TB.One, enabling the added brands to sell via their platforms as well. This way, manufacturers also have the opportunity to offer their goods across numerous marketplaces via X-Trade’s established accounts.

THE Result

Thanks to Tradebyte’s expert advice and the constant expansion of the sales channel portfolio, X-Trade now sells on more than 40 sales channels (retailers including Market Extensions). Their Zalando internationalisation in particular was a huge success. And the company’s extremely high growth in such a short time is very likely to be topped in 2021. The roadmap for 2021 is packed withmany new sales channels, which will further extend reach.

Fabian Müller

Head of Marketplaces

We are on a growth course and need excellent partners to shape this path together with us. Just like Tradebyte.
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