How Boggi Milano doubled online GMV with marketplace integration
Back in 2021, Boggi Milano wanted to quickly grow their online business without losing their brand identity or efficiency. In 2 years, we helped them completely change their e-commerce game, getting them on 50 new channels and making everything run smoothly. Want to hear the full story? Check out the interview with Andrea dell'Olio, Boggi Milano's Head of Marketplace.
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50+ CHANNELS
IN 2 YEARS
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DOUBLED GMV
IN 2024
THE STORY
Boggi Milano, the Italian menswear brand renowned for refined modern style, knew that the next stage of growth would come through cross‑border e‑commerce and international marketplaces. Keen to accelerate expansion without compromising the brand’s identity or operational efficiency, the company sought a partner who could combine advanced technology with strategic guidance. This led to a collaboration with us at Tradebyte, designed to simplify complexity, centralise processes, and enable the brand to pursue international opportunities at pace.
THE CHALLENGEs
Behind the ambition lay significant obstacles. Every marketplace had its own technical demands, forcing the team to manually adapt product data, stock levels, and pricing for each connection. This fragmented approach increased the risk of errors in listings, inventory visibility, and order synchronisation, while slowing down onboarding.
Managing such complexity absorbed considerable resources and left less time to focus on customer experience or long‑term strategy. Without automation and scalability, Boggi Milano could expand, but not at the speed or level of efficiency required in global fashion retail.
THE STRATEGY
To overcome these barriers, we developed a clear roadmap for scalable growth. Instead of prioritising volume, new marketplaces were evaluated for strategic fit, regional demand, and alignment with the brand’s long‑term vision. Automated integration dramatically reduced onboarding times, allowing Boggi Milano to launch on 20 new channels in just eight months.
Centralising e‑commerce operations meant product information, stock availability, and customer orders could all flow through a single platform, minimising errors and creating operational clarity. By 2024, as the brand’s international presence matured, it upgraded to an Enterprise Account, unlocking a more advanced infrastructure built to support high‑volume, cross‑border trade.
THE results
The impact was transformative. From just two channels in early 2021, Boggi Milano expanded to more than 50 marketplaces worldwide within three years. This expansion unlocked new customers, new regions, and new revenue streams, all while ensuring efficiency in day‑to‑day operations.
By 2024, the brand’s marketplace strategy had delivered outstanding results: GMV had nearly doubled, digital visibility had expanded significantly, and Boggi Milano had firmly established itself as a leading global e‑commerce player in the fashion industry.
Andrea Dell’Olio
Head of Marketplace at BOGGI MILANO
It was very important to increase our presence in multiple markets. We were able to maintain our local approach, adapt our offering to local needs, and stay true to our BOGGI MILANO brand identity. The multi-presence was crucial in enhancing our efficiency, expanding our reach, improving our omnichannel presence, and optimising the customer experience worldwide.
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