€42k invested, over €800k generated: the strategy behind LingaDore’s marketplace growth
With the right performance marketing strategy, LingaDore turned €42,000 into over €800,000.00 in marketplace revenue within just six months.
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€810,126.00
in ad-attributed revenue in 6 months
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19.4X overall ROAS
across Zalando and About You
THE STORY
LingaDore is a Dutch lingerie and lifestyle brand known for elegant, accessible collections sold worldwide. While their marketplace presence was already established organically, the brand’s advertising efforts remained limited and unstructured. In early 2025, the brand partnered with us at Tradebyte to supercharge its performance marketing across Zalando and About You. What started as a small-scale experiment quickly became a key growth driver. With our guidance, LingaDore unlocked the full potential of performance marketing, generating over €800,000 in marketplace revenue from just €42,000 in ad spend, all in just 6 months. This success story shows the power of a smart, scalable approach to advertising and how a lean strategy can generate significant returns.
THE CHALLENGE
THE Strategy
Our Performance Marketing Service team at Tradebyte conducted a full performance audit of LingaDore’s previous campaigns and saw the untapped potential. Together, we designed a data-led strategy that involves:
- Regular analysis: continuously monitoring the performance of a wide range of products and categories.
- Data-driven optimisation: making decisions based not just on sales, but also on crucial metrics like return rates, potential delivery issues, and the overall market situation.
- Strategic allocation: intelligently investing the advertising budget on those marketplaces with the highest potential for profitable returns.
By aligning media spend with marketplace behaviour and product-level insights, we created a model that could grow sustainably and efficiently. This shift from reactive to proactive marketing allowed LingaDore to scale confidently, with every euro of ad spend working harder than ever. “Tradebyte is a core part of our success. The team analysed our situation, built a winning strategy, and the phenomenal results have made them an indispensable partner for our marketplace growth.” – Sander Wisselink, E-commerce & Logistics
THE Result
In just six months, LingaDore saw over €800.000 in ad-driven revenue with an average ROAS of 19.4x:
- Total revenue: €800,000+
- Total spend: €42,000
- Zalando: €504,205 revenue generated by advertisement, 20..8x ROAS
- About You: €305,921 revenue generated by advertisement, 17.4x ROAS
Performance marketing has now become a central growth lever for the brand’s marketplace business. Our collaboration continues, with ongoing optimisation and strategic planning shaping the next chapter of LingaDore’s digital journey – and we couldn’t be more proud. These results prove that performance marketing, when done right, is more than just a revenue channel, but a strategic growth driver. What started as a cautious test evolved into a long-term, high-impact partnership, with ongoing optimisation and expansion always on the radar.
Sander Wisselink
E-commerce & Logistics
The results speak for themselves. Shifting to a strategic, data-driven approach, Tradebyte Performance Marketing Service transformed our performance marketing on Zalando and About You from a minor experiment into a major revenue driver. Achieving over €800,000.00 in revenue from a €42,000.00 spend was a game-changer for our business on these platforms.
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