Your insider view on e-commerce strategies, marketplaces, and the ecosystem behind it.
Brands, Marketplaces
30.10.2026
Selling fashion on marketplaces takes more than a connection. See where brands lose margin after go-live and how to turn growth into profit you can plan with.
Brands, Marketplaces
28.10.2026
Discover the benefits of agentic commerce for customers and businesses, plus how fashion brands can prepare for AI-driven shopping.
Brands
27.10.2026
Cyber Week still accounts for around 7% of annual fashion and lifestyle marketplace GMV according to our network data - concentrated into just eight days. But with shoppers starting earlier and retailers extending promotions, is Black Friday still the defining peak of the retail calendar?
22.10.2026
When starting out in e-commerce, luxury fashion brands face a first strategic choice: open vs. curated platforms. Speaking on our podcast, Duo Digitale, Dr. Felix Kreyer, CCO at Breuninger, broke down why curated marketplaces are winning over luxury brands and how clean data infrastructure makes or breaks digital expansion.
Brands, Partner
09.10.2026
TikTok Shop launched in Germany in March 2025. Eighteen months on, 15% of German online shoppers have purchased at least once via TikTok Shop, up from 10% just five months earlier (NIQ, 2026). We sat down with Maximilian Burianek, Head of TikTok Shop Germany, to talk about what's behind that growth.
Brands
15.09.2026
Agentic commerce is when AI agents browse, compare and buy on a shopper's behalf. Learn how AI agents work and what it means for fashion brands.
25.08.2026
Learn how product data enrichment improves marketplace visibility, conversions and accuracy, and how Tradebyte helps brands manage product data at scale.
21.08.2026
When expanding to the US, many European brands make the mistake of treating the United States as a single, uniform market. In reality, the US is a massive continent of distinct regional ecosystems, each demanding different velocity, customer expectations, and operational standards. To break down these complexities, we sat with Francesca Padula, Senior Director of Digital Commerce at Metyis, to discuss what it truly takes for overseas brands to scale successfully.
Brands, Marketplaces
23.07.2026
In this article, we tackle a fundamental question facing fashion and lifestyle brands: is a hybrid inventory model the key to unlocking higher marketplace margins?