The stakes of peak season just got higher. This year’s Black Friday and Cyber Week saw demand soar to new, record-breaking heights. For any business operating in the e-commerce and marketplace space, the critical question is: did your infrastructure handle it? For our clients, the answer is a resounding yes.

During this year’s record-breaking Black Friday/Peak Season, our clients achieved a massive +19% sales growth (vs. 2024). All delivered with zero downtime and 100% platform stability. This success isn’t just a win for our team; it’s the direct result of having the right integration technology to seamlessly scale marketplace operations when demand is highest. Reliability is the new standard for profitable growth.

If marketplace stability is limiting your peak performance and scaling ambition, let’s talk about building a solution that guarantees 100% reliability for your next high-demand window.

OUR PEAK SEASON IN NUMBERS

The performance achieved between November 21st and December 1st demonstrates the power of resilient, scalable infrastructure:

• 0 downtime
• 100% stability
• +19% YoY sales growth

Top performances across the globe

The growth was not only substantial but also geographically diverse, indicating widespread success across multiple markets. Our clients saw incredible results across Europe, with significant sales increases in key markets, including Germany (+12%), Switzerland (+13%), the Netherlands (+10%), Austria (+22%), and a powerful +51% growth in France.

When looking at regional expansion, growth rates were truly explosive, showing the potential of resilient marketplace scaling: Luxembourg led with an astounding +1670% growth, followed by Norway (+171%), Croatia (+82%), Ireland (+80%), and France (+51%).

What customers were buying 

Certain categories saw exceptional performance, validating marketplace strategies that focus on high-demand sectors. In terms of overall sales volume, the strongest categories included Fashion (+13%), Sports (+58%), Premium & Luxury (+19%), and Underwear (+25%).

Meanwhile, the fastest-growing categories highlight successful new launches and high consumer demand: Beauty led with +59.6% growth, closely followed by Sports (+58.5%), Kids (+31.9%), Underwear (+25.8%), and Premium & Luxury (+19.1%).