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In talks with Zalando: rethinking premium fashion

in ECD in Marketplaces

How Zalando is redefining premium fashion — moving beyond trends to focus on inspiration, trust, and meaningful experiences.

Premium fashion is evolving – and it’s all about mindset.

At ECD Milano, we caught up with Nichole Strydom, Commercial Director at Zalando, to challenge the old way of thinking about premium fashion – and hear how Zalando is leading the shift. Spoiler: it’s not just about trends. It’s about inspiration, trust, and experience. Today’s premium consumers spend 19 hours a week on social platforms; they’re informed, intentional, and looking for more than just products. What does that mean for Zalando’s strategy?

Watch the full interview here: 

Want to dig deeper?

We explore this (and more) in the Tradebyte Premium & Luxury Report, from shifting expectations to standout strategies across Europe’s leading brands and marketplaces.

Download the full report

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