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In talks with Mariella Merlino: luxury in Southeast Asia is levelling up

in ECD in Marketplaces

See how markets like Singapore and Thailand are shaping the future of luxury.

How Southeast Asia is reshaping luxury retail

At ECD Milano, we sat down with Mariella Merlino, former Head of Luxury at Zalora, for an exclusive backstage interview. With deep experience across Southeast Asia, Mariella shares how luxury in markets like Singapore and Thailand is evolving — blending personalisation, hospitality, and entertainment. A region that’s not just following trends, but setting new ones.

Watch the full interview here: 

Want to dig deeper?

We explore this (and more) in the Tradebyte Premium & Luxury Report, from shifting expectations to standout strategies across Europe’s leading brands and marketplaces.

Download the full report

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