In talks with Breuninger: building a truly customer‑centric fashion marketplace

Breuninger isn’t trying to be the biggest fashion platform on the market. And that’s precisely what makes their marketplace strategy so sharp. While others chase scale, Breuninger is leaning into something more nuanced: a curated, customer-first experience that blends wholesale reliability with dropshipping flexibility and always views the assortment as a whole.

In our recent interview with Stefanie Nover, Head of Marketplace at Breuninger, we explored how this approach plays out behind the scenes. Watch the full video here:

A different kind of fashion marketplace

Breuninger is proving that a fashion marketplace can be much more than a sales channel. It can be a curated ecosystem that respects brand identity, flexes with market needs, and always puts the customer first. At a time when many marketplaces race for scale, Breuninger takes a more curated path.

Here’s what we covered:
(start – 0:36) Breuninger bridges,physical and digital retail. What are the keys to their success?
(0:37- 1:41) Can you tell us more about how brands benefit from the hybrid approach of combining Wholesale and Dropshipment? What makes Breuninger an attractive digital distribution partner for luxury brands?
(1:41- end) What’s next for Breuninger?

According to a 2024 McKinsey report, 63% of European shoppers say a consistent brand experience influences where they buy, and 42% say marketplaces are at risk of becoming too crowded or generic. Breuninger’s decision to prioritise curation could well be its long-term differentiator.

We talked about this and more in our latest Premium & Luxury Report.

Download the full report