Brands, Marketplaces
28.10.2026
The benefits of agentic e-commerce for fashion brands and customers
Discover the benefits of agentic commerce for customers and businesses, plus how fashion brands can prepare for AI-driven shopping.
THE TRADEBYTE BLOG
where FASHION & LIFESTYLe commerce goes next
Your insider view on e-commerce strategies, marketplaces, and the ecosystem behind it.
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Brands
27.10.2026
Is Cyber Week still the peak? What brands need to know
Cyber Week still accounts for around 7% of annual fashion and lifestyle marketplace GMV according to our network data - concentrated into just eight days. But with shoppers starting earlier and retailers extending promotions, is Black Friday still the defining peak of the retail calendar?
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22.10.2026
Is the luxury industry actually marketplace-ready? Insights from Breuninger’s Dr. Felix Kreyer
When starting out in e-commerce, luxury fashion brands face a first strategic choice: open vs. curated platforms. Speaking on our podcast, Duo Digitale, Dr. Felix Kreyer, CCO at Breuninger, broke down why curated marketplaces are winning over luxury brands and how clean data infrastructure makes or breaks digital expansion.
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Brands, Partner
09.10.2026
Why is TikTok Shop Germany growing so fast? Maximilian Burianek on the shift from search to discovery
TikTok Shop launched in Germany in March 2025. Eighteen months on, 15% of German online shoppers have purchased at least once via TikTok Shop, up from 10% just five months earlier (NIQ, 2026). We sat down with Maximilian Burianek, Head of TikTok Shop Germany, to talk about what's behind that growth.
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Brands
15.09.2026
What is agentic commerce? The ultimate guide for fashion brands
Agentic commerce is when AI agents browse, compare and buy on a shopper's behalf. Learn how AI agents work and what it means for fashion brands.
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25.08.2026
Product data enrichment: A guide for fashion e-commerce success
Learn how product data enrichment improves marketplace visibility, conversions and accuracy, and how Tradebyte helps brands manage product data at scale.
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21.08.2026
Navigating the US market: how to deal with US expectations as a European brand
When expanding to the US, many European brands make the mistake of treating the United States as a single, uniform market. In reality, the US is a massive continent of distinct regional ecosystems, each demanding different velocity, customer expectations, and operational standards. To break down these complexities, we sat with Francesca Padula, Senior Director of Digital Commerce at Metyis, to discuss what it truly takes for overseas brands to scale successfully.
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Brands, Marketplaces
23.07.2026
How to balance dropshipping and marketplace fulfilment to maximise margins
In this article, we tackle a fundamental question facing fashion and lifestyle brands: is a hybrid inventory model the key to unlocking higher marketplace margins?
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Brands, Marketplaces
22.07.2026
6 Inventory Management Challenges & How to Solve Them
Learn how to tackle six major inventory management challenges with expert tips to improve accuracy, efficiency, and profitability.