bruno banani ranks amongst the most popular fashion companies in Germany and has decided on Tradebyte for the extension of its online sales channels. Through this, the company would like to gain greater reach with the placement of its product range on big marketplaces like Amazon or eBay. bruno banani is already online on

The aim of the cooperation between bruno banani underwear GmbH and Tradebyte Software GmbH is the creation of additional sales channels. Through this, the fashion company gains greater reach for its own product range. bruno banani now uses the TB.One SaaS software from Tradebyte. This software solution was especially developed for e-commerce and creates a constant workflow through the centrally controlled cross-channel control of product data, as well as with the consistent order data system. This means bruno banani can further establish its brand and market position in e-commerce.

“For companies like bruno banani, which want to increase their online reach, the sale of their own product range via big marketplaces is becoming more and more important. The enormous traffic figures of e-commerce giants like Zalando or Amazon appeals to many potential customers.” says Matthias Schulte, Managing Director of Tradebyte Software GmbH. “We simplify the sale via platforms through the structured control of data through our PIM and our Order Management System with standardised interfaces to the channels. Additionally, we offer professional support from the beginning of the projects to go-live.”

Tradebyte offers access to more than 45 e-commerce channels and supports bruno banani in reaching more customers via different platforms. Tradebyte succeeds in this through the distinct know-how from more than 1000 successful integrations of more than 400 vendors.

bruno banani was founded in 1993 in Chemnitz and has manufactured high-quality underwear ever since. Today, the core business of the fashion label does not only consist of designer underwear but also successful licence products such as fragrances, watches, jewellery, shoes and socks, hats and bags, bed linen and different accessories.

Here you can find the german press release