How Outletcity expanded its brand ecosystem through a curated marketplace
As Outletcity.com set out to elevate its online presence, building a curated marketplace became a key strategic priority. By partnering with Tradebyte, the team rapidly expanded its assortment, connected with premium and luxury brands, as well as well-known brands that are also available in their brick-and-mortar outlet in Metzingen, and built a strong marketplace foundation in Germany and Austria. Watch our interview with Michaela Hahn, Teamlead Marketplace & Consignment at Outletcity.com to learn how the team optimised their brand ecosystem and integrated partners from 8 countries to drive international growth.
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+513% GMV GROWTH
SINCE FIRST FULL YEAR
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8 COUNTRIES
INTEGRATED
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+51% GMV UPLIFT
(2023 vs. 2024)
THE STORY
As Europe’s biggest outlet destination for premium and luxury fashion and the first and only outlet to launch an online shop with its strong omnichannel strategy, Outletcity Metzingen continues to set new standards in the outlet retail experience. To keep driving innovation, the team decided to evolve the model further by adding a marketplace to its online shop. The aim: to broaden the product range, boost conversion rates, and connect with an even wider portfolio of brands.
We supported Outletcity throughout this transformation with a comprehensive enablement package, covering technical, operational, and strategic aspects, as Outletcity’s exclusive marketplace partner, ensuring a seamless and successful marketplace launch.
THE CHALLENGE
The challenge was to expand the existing online shop into a curated marketplace that enhances value rather than adding complexity. Outletcity set out to diversify its assortment, boost conversion rates, and open up new revenue streams by collaborating with additional brands – all while preserving the seamless and premium shopping experience customers expect.
THE Strategy
We provided end-to-end support – from IT integration and legal model selection to vendor onboarding and marketplace operations. The white-label marketplace solution enabled Outletcity to connect new vendors seamlessly, while its curated portfolio of premium fashion brands drove rapid assortment growth. Regular alignment sessions and continuous feedback loops ensured smooth operations and accelerated time-to-value.
THE RESULTs
In choosing a marketplace partner, Outletcity was looking for more than just a technical solution. Our combination of consulting expertise, powerful integration tools, and a white-label vendor connection made it possible to launch the new marketplace smoothly and at scale.
Starting with the jewelry segment, the marketplace quickly demonstrated its impact. Building on that success, Outletcity is now expanding the model into new categories such as Home & Living and Beauty, supported by continuous collaboration and a strong culture of feedback and improvement.
Michaela Hahn
Teamlead Marketplace & Consignment
Tradebyte is the right partner for us to continue scaling our marketplace business. They are not only an integrator, but a true connector, providing access to a strong network that enables sustainable growth beyond technology.
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