Growth Strategies for Luxury and Premium Fashion E-commerce

WHAT’S INSIDE?

The premium and luxury fashion market is changing, with aspirational luxury consumers – mainly Gen Z and Millennials – are set to drive up to 85% of luxury purchases by 2030, online platforms are no longer optional but essential for your growth strategy. We’ll uncover how your brand can reach these key demographics through platforms like SSENSE, Vestiaire Collective, and Zalando to foster brand affinity and long-term loyalty.

And, as brands face a slowdown in growth and rising operational costs, the DTC model, combined with strategic marketplace partnerships, offers a solution. Our guide explains how this approach provides brands with greater control over their brand image, pricing, and inventory, while leveraging the established customer base and logistics of marketplaces to enter new markets.

Plus, discover how a holistic solution for premium and luxury brands fuels success – through a tailored approach to multichannel management and performance optimisation.