Sell on Van Graaf

Selling on VAN GRAAF provides access to a highly active, fashion-conscious European audience with st

Fashion & Accessories Home & Living Premium & Luxury

275,000+

Partner products
60

Highly curated partners
550

Top international brands

Why sell on VAN graaf?

Since 1911, the family-owned company has been committed to quality, building decades of retail authority. With the VANGRAAF.COM platform and the VAN GRAAF app, Peek&Cloppenburg* Hamburg pursues a comprehensive omnichannel strategy that seamlessly connects digital and in‑store shopping experiences. This integration ensures that brands sit alongside an established, top-tier retail environment that values quality and brand integrity above all.

Rather than competing in an oversaturated open marketplace, partners on VAN GRAAF benefit from the ideal integration of online and retail stores, placing their products directly in front of highly loyal, active fashion customers. With partner assortments already capturing a substantial double-digit share of the platform’s GMV, VAN GRAAF is a high-growth strategic gateway for fashion and lifestyle brands looking to scale their digital operations in Germany, Poland, and across Europe.

* In Germany, there are two legally and economically independent companies Peek&Cloppenburg with their headquarters in Düsseldorf and Hamburg. This description belongs to the Peek&Cloppenburg KG group of companies in Hamburg, whose German locations include Hamburg, Norderstedt, Kiel, Flensburg, Lübeck, Bremen, Lüneburg, Hannover, Braunschweig, Bielefeld, Paderborn, Osnabrück, Münster, Rostock, Stralsund, Dresden, and Chemnitz.

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How Tradebyte can help you sell on VAN graaf

By entering your data into TB.One, our software automates the complex task of mapping your inventory to the strict VAN GRAAF Classification system and ensuring image compliance aligns with their curated Styleguide. Our integration supports the seamless dropshipping workflows required by the platform, enabling you to deliver shipping notifications within the mandatory 24-hour business window. Additionally, TB.One facilitates integrated carrier routing for DHL and Hermes, combined return label generation, and the swift 24-hour return notifications required to keep your cancellation rate below the 1% target.

Whether you run on Shopify, Magento, BigCommerce, WooCommerce, or an enterprise custom solution, Tradebyte bridges the technical gap, allowing you to scale your premium fashion catalog without administrative friction.

How to sell on VAN graaf marketplace

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Secure an invitation to partner

Because VAN GRAAF operates a closed, curated partner program, they select partners selectively. We help you prepare your brand profile and catalog to meet their strict criteria for quality, aesthetic style, and premium fashion positioning.

Set up a Tradebyte account

Tradebyte helps you manage your inventory, pricing, and orders more efficiently. You can access more than 90 global marketplaces, including Van Graaf, with a single Tradebyte account.

Manage your products via Tradebyte

Use TB.One to automatically map your catalog to the Van Graaf Classification and Styleguide. Our integration handles the complex exchange of product details, stock data, and shipping notifications across DHL and Hermes carriers.

Optimise and grow with Tradebyte

We assist you in enriching product data, optimizing attributes, managing customer service levels, and strategically mapping your collection to minimize cancellations (< 1%) and maximize long-term sales success.