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CHECKLIST: Cyber Week
Cyber Week is the most important sales event of the year. This compact checklist covers the essential steps to ensure your data and systems are ready for the sales rush.
1. Enrich & Map Your Product Data
- Enrich Your Data: add optional components and attributes to boost your visibility.
- Onboard New Articles: complete the onboarding for any new articles several weeks before Cyber Week begins.
- Complete Value Mapping: ensure all your data, especially new properties, are correctly mapped. For quick and easy mapping, use the AI-powered Smart Mapping solution (“Channels > [Your channel] > Smart mapping”).
2. Prepare Your Sales Prices
- Create a Sales Price List: set up your promotional prices for Cyber Week. (For
detailed instructions, see the Price List Checklist). - Meet the Deadline: provide your price lists at the latest one week before they are
scheduled to become valid to ensure they are processed in time.
3. CHECK YOUR ARTICLES
- Check the Article Error Hub: regularly check the Article Error Hub
(“Articles > Article error hub”) for export errors.
4. FinaliSe Logistics & Deadlines
- Check Channel Deadlines: log in to your channel back-ends (e.g., zDirect). Check for any channel-specific deadlines, content “freeze times,” or special promotional events you can join.
- Ship Fulfilment Stock: if you use fulfilment services (like ZFS), ship your stock to their warehouses well in advance.
- Implement Content Freeze: avoid large-scale changes (like media updates) right
before or during Cyber Week. - Zalando Only: Review Fair Price Framework: review the Zalando Fair Price
Framework for sales prices in the Zalando Partner University.