TB.FRONTROW with VAUDE: Staying authentic while scaling across channels
How do you stay true to your brand while scaling across multiple channels? Brigitte Toth and Britta Manns from VAUDE share their perspective on building authentic brand experiences, acting responsibly in a fast-paced digital environment and how TikTok Shop and Tradebyte support long-term growth.
SCALING WITH AUTHENTICITY
In our latest TB.FRONTROW session, Brigitte Toth and Britta Manns offered a behind-the-scenes look at how VAUDE maintains authenticity across channels while keeping pace with today’s fast-moving marketplace landscape.
From building strong product foundations to leveraging platforms like TikTok Shop for real, relatable storytelling – it’s all about staying flexible without compromising on values. They also shared how Tradebyte supports VAUDE’s multi-channel strategy and helps scale responsibly across marketplaces.
So, how do you keep a brand grounded while it grows?
🎬 WATCH THE FULL INTERVIEW:
KEY highlights
- (00:21 – 01:18) What role play marketplaces in D2C
- (01:19 – 01:59) How to rely on storytelling and not just the price across marketplaces
- (02:00– 03:12) How Tradebyte can help to scale effectively
- (03:13 – 03:50) What does success look like in marketplace retail
KEY TAKEAWAY
With Tradebyte, we manage our content, stock, prices, orders, all centrally in one place. This reduces complexity and speeds up marketplace integrations considerably.
Britta Manns
Junior Marketplace & E-Commerce Manager
Together with partners like Tradebyte we want to ensure that our content from the technical side and sustainability aspects to emotional imagery, is integrated professionally. So it's not just about selling but about inspiring a responsible outdoor experience.
EXPLORE HOW VAUDE SCALES WITH PURPOSE
Authenticity, responsibility, and marketplace growth – discover how VAUDE brings it all together.
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