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TB.FRONTROW with Tom Tailor: Rethinking marketplace growth

in Brands in ECD

Giuliana Prinz from Tom Tailor shares how aligning brand and performance goals, rethinking market expansion and leveraging AI is helping the company scale its marketplace business without compromising brand clarity.

Marketplace Growth REIMAGINED

In this TB.FRONTROW session, Giuliana Prinz (Senior Specialist Marketplaces) offers a behind-the-scenes look at how Tom Tailor is navigating marketplace growth while staying authentic to its brand.

From reshaping growth strategies to making every move count – it’s about scaling marketplaces with precision and clarity. Giuliana also shares how AI is becoming a key tool in driving smarter decisions across channels, shaping the future of Tom Tailor’s D2C strategy.

So, what does it take to grow without losing direction?

🎬 WATCH THE FULL INTERVIEW:

KEY highlights

  • (00:25 – 01:05) How speaking one language unites brand and commercial goals
  • (01:06 – 01:56) Why smart expansion goes beyond typical markets
  • (01:57– 02:59) The role of AI in shaping next-gen fashion retail

 KEY TAKEAWAY 

Giuliana Prinz

Senior Specialist Marketplaces

We've been around for 60 years, speaking one language with all our channels is crucial to balance brand and commercial ambitions.

DISCOVER HOW TOM TAILOR GROWS WITH FOCUS

Balancing brand integrity, smart expansion, and AI-driven strategies – see how Tom Tailor shapes the future of fashion retail.

Let’s talk

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