TB.FRONTROW with SEVEN SENDERS: Smarter logistics for international expansion
Johannes Plehn Founder & Co-CEO at Seven Senders explains how offering cross-border logistics with a local delivery experience helps brands drive customer satisfaction, overcome international shipping challenges and scale their business more efficiently across European markets.
ScaLiNG BEYOND BORDERS
In this TB.FRONTROW session, Johannes Plehn, Founder & Co-CEO at Seven Senders, shares how the company is transforming cross-border logistics for brands expanding across Europe.
From enabling local delivery experiences to solving the complexities of international fulfillment, Johannes explains what it takes to deliver not just parcels, but long-term customer satisfaction. He also dives into the role logistics plays in turning one-time buyers into loyal repeat customers and why traditional shipping models often fall short.
So, how can logistics become your competitive edge in international growth?
🎬 WATCH THE FULL INTERVIEW:

KEY highlights
- (00:23 – 01:21) How cross-border logistics creates a clear benefit for brands
- (01:22 – 02:26) Why a local delivery experience matters more than ever in international markets
- (02:27– 03:52) The most common logistics pitfalls when scaling across Europe
- (03:53– 04:50) How Seven Senders’ analytics tool helps brands stay compliant across marketplaces
KEY TAKEAWAY


Johannes Plehn
Founder & Co-CEO
If you want to be succesful in international markets, you should work with the local carrier, because that's basically what consumers in a certain market ask for.
SeE HOW SEVEN SENDER HELPS BRANDS DELIVER BETTER EXPERIENCES
From cross-border logistics to local delivery experiences – see how Seven Senders helps brands overcome complexity, boost satisfaction, and scale across Europe.