TB.FRONTROW with 7Learnings: changing the pricing playbook
How do you rethink pricing when the old rules just don’t cut it anymore? Felix Hoffmann, CEO of 7Learnings, shares his take on reshaping how retailers use AI to make smarter, real-time pricing decisions.
RETHINKING PRICING
Felix Hoffmann, CEO & Founder of 7Learnings, doesn’t do vague predictions. In our latest TB.FRONTROW chat, he laid out a sharp vision for the future of pricing and why traditional tactics just don’t cut it anymore.
He dives into how AI is evolving from predictive tools to adaptive, autonomous systems that optimise pricing in real time. Think: dynamic pricing, cross-functional decision-making, and guardrails that help retailers navigate everything from inflation spikes to stockouts.
We also touched on 7Learnings’ next big move following their latest investment round and why over-discounting might be doing more harm than good.
So, what comes after rules-based strategy?
🎬 WATCH THE FULL INTERVIEW:
KEY highlights
- (00:18 – 00:44) What sets 7Learnings apart
- (00:45 – 01:28) The role of AI in pricing over the next 3–5 years
- (01:29– 01:58) The biggest pricing mistake retailers are making
- (01:59 – 02:45) How to react to tariffs, inflation and supply chain disruptions
- (02:46 – end) What’s next for 7Learnings after their Handelsblatt-featured investment round
KEY TAKEAWAY
Retailers are increasingly overwhelmed by manual pricing complexity. AI reintroduces simplicity to pricing by shifting the focus from managing rules to achieving outcomes.
Felix Hoffmann
CEO of 7Learnings
Consumers rely on more AI support to make their decisions. Retailers and brands need to do the same to stay successful. Pricing is the AI application with the best impact to effort ratio according to Gartner and therefore a great place to start.
DON’T MISS OUT ON SMARTER PRICING
Retailers are done playing by outdated pricing rules. There’s a better, outcome-driven approach.
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