In talks with Pixelmoda: AI is behind luxury’s new look

What happens when AI supports creativity instead of replacing it?
We sat down with Pixelmoda, one of the most forward-thinking names in luxury content production, to explore how they’re blending cutting-edge tech with human expertise to scale high-end visuals — without compromising on quality or brand identity.

Every image is still shot by real teams with real models. Their custom-trained AI acts as a silent partner on set, offering real-time feedback, boosting efficiency, and helping brands cut production time in half — while saving up to 70% in costs.

This interview dives into how they’re doing it, what’s shaping luxury e-commerce today, and what brands need to get right if they want to scale.

Watch the full interview here: 

KEY INSIGHTS

(00:21 – 01:11) How does Pixelmoda ensure that imagery maintains the premium feel brands demand, while also leveraging AI for optimisation and personalisation? They’re keeping humans at the centre. Every image is human-shot with real models – the AI is there to support the team on set, not replace it. It’s trained to follow each brand’s unique style, so no two outputs feel the same.

(01:12 – end) What trends in luxury e-commerce are shaping the way brands present their products online, and what challenges do you see in meeting the evolving expectations of high-end consumers? The biggest challenge is data quality. Brands still struggle with consistency and standardisation across channels. The luxury space is also shifting – expectations for faster, personalised, visually rich content are rising fast.