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Add to Basket: an inside look at ABOUT YOU

in Marketplaces in Tech

Add to Basket is a new series by Tradebyte and ZEOS, sharing insider tips from marketplace leaders. In the first episode, ABOUT YOU Co-Founder Tarek Müller reveals how brands can grow on one of Europe’s fastest-growing platforms. Plus, grab your free profitability guide to get started.

HOW TO GROW YOUR BRAND ON ABOUT YOU

What does it really take to succeed on one of Europe’s fastest-growing marketplaces? In this episode of Add to Basket, we sit down with Tarek Müller, Co-Founder and Managing Director of ABOUT YOU, to talk about the hidden gems brands often overlook, how to accelerate growth using retail media, and why operational readiness can make or break your success. We also dive into:

  • The shift from ABOUT YOU’s principle model to a more open seller setup
  • How retail media co-investment (up to €50,000!) can boost visibility
  • What to prioritise when launching: from pricing and storytelling to logistic
  • Why getting started now on ABOUT YOU has never been easier

WATCH THE FULL INTERVIEW

READY TO CHECK OUT?

Together with ZEOS, we’ve created Proceed to checkout: Your profitability guide for ABOUT YOU, a hands-on guide to help you launch and grow on the marketplace. Inside, you’ll find:

  • A step-by-step launch checklist
  • Key SLAs and performance benchmarks
  • Fulfilment and integration options
  • Smart tips to boost product visibility and conversions

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HOW TO GET STARTED

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Apply for the ABOUT YOU Marketplace – ensure that you select Tradebyte as your ‘Preferred Integrator’.

Once validated by ABOUT YOU, your integration process will start, and because you’re with Tradebyte, you’ll skip the standard integration fees from ABOUT YOU.

We’ll connect your TB.One account to their Seller Center platform, so that you can start article onboarding and product upload.

Take advantage of ABOUT YOU’s offer of €50,000 matched media spend before October 31st.

Boost your success with our professional services – from article onboarding to performance marketing, with up to 20% off*

Learn More
Tarek Mũller

Tarek Müller

Co-Founder and Managing Director

In the past, we had to reject a lot of partners, but this has changed now. It’s never been easier to get live on ABOUT YOU.
Grow on ABOUT YOU today

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