Add to Basket: how to sell on Limango
Add to Basket is a new series by Tradebyte and ZEOS, sharing insider tips from marketplace leaders. In this episode, we spoke with Lennard Kressin, Director of Marketplace at Limango, about how to build a family-first marketplace that balances urgency and stability, why operational excellence is key to winning parents’ trust and how brands can grow profitably by mastering both Limango’s private club model and its open marketplace.
HOW TO GROW YOUR BRAND ON LIMANGO
With approximately €840 million GMV and over 2 million active customers, Limango has created a unique family-first marketplace in Germany. Limango’s combination of a private shopping club and a continuous open marketplace delivers both peak traffic from campaigns and reliable, ongoing brand presence. In our latest episode of Add to Basket, Lennard Kressin, Director of Marketplace at Limango, shares how top-performing brands meet the needs of busy parents, balance private club actions with the open marketplace, and build loyal followings in Europe’s competitive fashion landscape.
WATCH THE FULL INTERVIEW
READY TO CHECK OUT?
Together with ZEOS, we’ve created Proceed to checkout: Your profitability guide for Limango, a hands-on guide to help you launch and grow on the marketplace. Inside, you’ll find:
- A step-by-step launch checklist
- Key SLAs and performance benchmarks
- Fulfilment and integration options
- Smart tips to boost product visibility and conversions
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Lennard Kressin
Director of Marketplace
If you want channels like ours to work, I think you need to drive that brand awareness and you need to drive it where it's happening. And that's gonna be mainly influenced by AI and social.
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