Add to Basket: how to sell on bol
Add to Basket is a new series by Tradebyte and ZEOS, sharing insider tips from marketplace leaders. In this episode, we spoke with Patricia Lay, Partnership Growth Manager at Bol, about fashion e-commerce trends in the Benelux region and how to succeed on the region’s top marketplace.
HOW TO GROW YOUR BRAND ON bol
With roughly 112 million monthly visits and 13.6 million active customers, Bol is the largest online marketplace in the Benelux. For fashion brands, it offers regional reach supported by fast delivery, transparent pricing, and deep consumer trust.
In our interview, Patricia shares delivery benchmarks and under-the-radar growth levers every fashion seller should know.
WATCH THE FULL INTERVIEW
READY TO CHECK OUT?
Together with ZEOS, we’ve created Proceed to checkout: Your profitability guide for Bol, a hands-on guide to help you launch and grow on the marketplace. Inside, you’ll find:
- A step-by-step launch checklist
- Key SLAs and performance benchmarks
- Fulfilment and integration options
- Smart tips to boost product visibility and conversions
"*" indicates required fields
Patricia Lay
Partnership Growth Manager
Sellers offering under-36-hour delivery windows see significantly higher conversion rates as Bol's algorithm uses speed as a key ranking factor. That benchmark also improves your chances of winning the Buy Box – the prime real estate that drives the majority of sales on the platform.
news
