Add to Basket: how to sell on Allegro
Add to Basket is a new series by Tradebyte and ZEOS, sharing insider tips from marketplace leaders. In this episode, we spoke with Aurelia Konopka, Senior Business Sourcing Partner at Allegro, about how to drive growth with keyword-optimised feeds, Allegro Ads, and loyalty-driven logistics.
HOW TO GROW YOUR BRAND ON ALLEGRO
With 21 million active buyers and over 18 million monthly visitors, Allegro is Poland’s leading marketplace and a powerful growth engine for fashion brands across Europe. But standing out in this dynamic ecosystem takes more than just listing products. From mastering data-driven decisions and seamless shipping to leveraging Allegro Ads and optimising for Smart! loyalty customers, success requires a strategic approach. In our latest episode of Add to Basket, Aurelia Konopka, Senior Business Sourcing Partner at Allegro shares what top-performing brands do differently and why Central and Eastern Europe could be your next big move.
WATCH THE FULL INTERVIEW
READY TO CHECK OUT?
Together with ZEOS, we’ve created Proceed to checkout: Your profitability guide for allegro, a hands-on guide to help you launch and grow on the marketplace. Inside, you’ll find:
- A step-by-step launch checklist
- Key SLAs and performance benchmarks
- Fulfilment and integration options
- Smart tips to boost product visibility and conversions
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Aurelia Konopka
Senior Business Sourcing Partner
Western European fashion brands should really consider opening for the direction of the Central and Eastern Europe, because it has simply higher growth dynamics in the majority of Western European countries.
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