Insights on e-commerce topics and the Tradebyte world

Tradebyte Insights

29.04.2025

The next big move for beauty brands: why marketplaces matter

The beauty industry is facing a slowdown, with major brands like CeraVe and Drunk Elephant experiencing lower demand. Estée Lauder reported a 12% drop in sales, mirroring broader market trends (Business of Fashion, 2025). This slowdown is driven by shifting consumer spending habits, macroeconomics, and increased competition. One smart move for beauty brands is to tap into online marketplaces, where every second order happens.

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Brands, ECD

15.04.2025

In talks with Pixelmoda: AI is behind luxury’s new look

Pixelmoda isn’t using AI to replace humans; they’re training it to work with them. In this interview, Gianni Serazzi explains how AI is helping scale luxury content without losing brand identity or creative control.

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Marketplaces

14.04.2025

How to sell on TikTok shop

TikTok Shop isn’t just a trend; it’s a revolution in social commerce. This is a superpower you can’t afford to miss. Keep reading to find out why TikTok Shop is booming and how to maximise your sales.

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Tradebyte Insights

05.03.2025

The Middle East: a booming opportunity for fashion brands

The Middle East is rapidly emerging as one of the most exciting markets in global e-commerce. Online retail sales in the region are expected to surpass $50 billion by 2025 (Source: Statista), fuelled by a young, tech-savvy population, rising disposable incomes, and a strong demand for international brands. For UK and EU fashion and lifestyle brands, this presents a huge opportunity, but are they ready to take the leap?

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30.09.2024

Scam alert: fake Tradebyte Domains

We are aware of some fraudulent websites misusing the Tradebyte name and logo. While we are doing all we can to have these sites taken down, this process takes time.

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Tradebyte Insights

22.02.2024

Future-proof your business with our 2024 report

We understand the challenges brands and marketplaces face in planning their strategies within the ever-evolving e-commerce scene. But don’t worry; we present you with exclusive insights and trends in our 2024 Tradebyte Report.

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Marketplaces

21.09.2023

Celebrating 10+ years of collaboration with these six leading platforms in e-commerce

What does a decade with Tradebyte look like? Building long lasting and value adding connections is a core goal at Tradebyte. For over ten years, we have proudly nurtured successful collaborations with leading marketplaces.

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Brands, Marketplaces, Partner

08.02.2023

2023: A Tradebyte outlook on e-commerce for the year to come

We won’t lie, 2023 will be another challenging year for the e-commerce industry. We provide you with the knowledge to win in e-commerce this year regardlessly.

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Brands

21.10.2022

Reach your Cyber Week goals with Zalando

Zalando is offering diverse opportunities for you to place your products in the best way. Start well prepared into Cyber Week 2022.

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