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Trendbuch2How digital platforms reform traditional purchasing processes at retailers and sales strategies at brands and manufacturers.

Extensions of product ranges and offers in the form of marketplaces or supplier platforms are booming. Just recently, Amazon has reported a record turnover of 2.8 billion for the Amazon Marketplace – big online shops such as Otto, Lidl or Real extended their bricks-and-mortar shops into the age of e-commerce long ago and have developed so-called partner platforms. The difference to an open marketplace is usually: Suppliers don’t compete for prices and are invisible for end-consumers … Read More »

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