Blog News

Whether vintage, discounted or premium brands – on the Swedish platform Afound, fashion-enthusiastic customers will find everything their hearts desire. And that online as well as offline! This includes brands of the parent company H&M as well as third-party brands that merchants or manufacturers can connect to the platform via the partner programme. … Read More »

Focus on target groups when managing your assortment!

You would like to offer only certain sizes on a channel to have a better control over your assortment or because the target group is only for fringe sizes? Maybe you are limited to a certain number of slots on a specific channel and, therefore, only want to offer your absolute top sellers? … Read More »

The Meeting Lounge is still the core of the ECD 2019 and this year it will be sponsored by Tradebyte service partner Meyer & Meyer. We spoke to Hannes Bruns, Sales Manager at Meyer & Meyer, about the values of the family business, trends in e-commerce and why they are sponsoring the … Read More »

The e-commerce agency best it was founded in Velen in 2000 and has since provided a reliable IT solution/consultation especially for the digitalisation of B2C and B2B business models. The success story from Velen is now being continued with more than 75 employees in Berlin, Freiburg, Munich, Siegburg and Amstetten in … Read More »

The dutch brand V&D can look back on a long history. Nowadays it stands for a purely-online department store which sells a wide range of products. As one of our marketplace partners, V&D is part of the ECD Lunch BeNeLux. … Read More »

In the jubilee year of the ECD, there are a number of exciting innovations, for example a new main sponsor. We were able to gain Spryker for this. ECD visitors can look forward to an exciting, interactive presentation by the software company in the Deep Dive … Read More »

PUMA – with a 4.6 billion Euro turnover in 2018 and 14,700 employees it is one of the biggest sports brands in the world. A traditional company that has been a player in the marketplace business for a few years now. … Read More »

The Tradebyte ecosystem is growing and growing! Tradebyte and Akeneo are happy to announce their partnership! At the Akeneo PIM Summit in Paris, we took the opportunity to talk to Katharina Caracciolo, Strategic Partner Manager at Tradebyte and Tobias Schlotter, Central & Eastern Europe General Manager at Akeneo.

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From Gütersloh to the big wide world of the platform industry: With the help of TB.ONE, German fashion company Marc Aurel is taking the next step in its online business. From now on, the company will also be selling part of its collection on … Read More »

MUSTANG was founded in Künzelsau in 1932 and is therefore a traditional German jeans label which modernised its offline and online presence in 2018. How did they manage that? We met Felicitas Gutjahr, Junior PR/Marketing Manager and Fabian Koßmehl, Director E-Commerce, to discuss the digital strategy, new store concept and connection between online and offline … Read More »

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