Why Butlers' digital transformation paid off


digital transformation paid off

Together with Tradebyte, Butlers transformed from a highstreet staple to a successful platform player and celebrated record growth in 2020 as a result.



Increase in Year-Over-Year (YOY) growth


shipments of top selling item


articles were sent in 2020

The Story

BUTLERS is a German retail chain that sells homewares on the high street since 1999 and online since 2007. With over 120 stores across Germany, Europe and as far as Dubai, BUTLERS is a household name and brand. The chain has 800 employees and gets 40 million store visitors a year globally. It’s also one of few companies in the mid-size sector to make their complete stock available to buy online: a step that Tradebyte has been integral in developing with them. We’ve been partnering with BUTLERS since 2015.


We stayed true to our word and delivered what we promised: Butlers experienced a huge growth in their gross merchandise value thanks to our collaboration and expertise. The challenge to transform Butlers from a highstreet staple to a successful platform player worked perfectly and the company celebrated record growth in 2020 as a result.

The Strategy

With our help, BUTLERS could focus on expanding their online business into a true platform that would change the game for them. After listening carefully to the customer’s needs, our strategy was to create a better data setup on their existing channels and integrate new sales channels for them, growing from Germany into Austria and Switzerland. Thanks to these measures the company’s revenue increased by 85% compared to the previous year.

The Result

Moving their focus to online sales paid off hugely in 2020. Despite the Corona pandemic, Butler was able to not only remain stable, but increase their gross merchandise value. This is a success we’re thrilled to share with them.

What the Customer says.


Creating an inspiring home has been more important than ever during the pandemic. We’re thrilled that Tradebyte helped us to reach more customers in 2020, can’t wait to see how far our collaboration can reach in 2021 and beyond.


Dr. Lasse Meißner

Head of BUTLERS-Digital

Other Success Stories


How Tradebyte Trainings accelerate Wolford growth

Wolford had a few things in mind for 2020: respectable sales growth, a range expansion in e-commerce, and a strong focus on a crisp internationalisation strategy.


20 Go-lives in 9 Months? No problem for Marc O’Polo leveraging Tradebyte Mapping Services

Approaching Tradebyte with an equally ambitious and challenging roadmap ahead in 2019, Marc O’polo has completed six integrations to retailers across 12 countries with intense support of our Added Services Team.


Turning Julie & Grace into a successful platform player.

How the jewellery brand grew from 1 to 54 marketplaces, and can expand to a new marketplace in 2-4 weeks.


How PUMA doubled the export quota on ABOUT YOU with Tradebyte's Managed Account Service

A great service experience and immediate impact on performance – That’s why PUMA has decided to further work with our added services team.


How X-Trade is scaling more businesses than one with strategy and expertise

Since partnering with Tradebyte, X-Trade has grown to sell on over 40 sales channels and eight Zalando channels.