• Available myToys channels:
  • Over 4 million active customers
  • More than 130.000 products
  • 94% based brand awareness in the core target group


The MYTOYS GROUP is the leading online retailer for family shopping in Europe. Under the brand myToys the MYTOYS GROUP has been operating the No. 1 online shop for toys and products for children as well as stores in Germany since 1999. From baby products to toys and even children’s clothing: With a comprehensive product selection and a wide range of brands in all assortments, myToys offers simply everything that makes children and families happy. Helpful tips from the myToys product experts and relevant content complete the shopping experience in the online shop and in the app.

Selling on myToys?

Do you need an interface to myToys or are you looking for a middleware solution with integrated PIM and many mapping features to sell on marketplaces and platforms?

Then please contact us. Your Tradebyte team is happy to help.