We prioritise mobility concepts and strive to offer our talent as much flexibility as possible. We provide a hybrid working model within Germany, plus the option to work from abroad for up to 30 days per year. However, we would love to meet you in the office at least once to four times per month.
YOUR RESPONSIBILITIES
We grow stronger together - You develop and own our digital marketing strategy. From our website, analytical setup, marketing automation and processes you drive Tradebyte’s digital marketing performance.
- You are the mastermind behind digital strategy of Tradebyte across all funnel stages - from building awareness and driving brand equity to conversion-driven lead generation and customer lifetime value growth
- Our website is your field of play - you coordinate our efforts together with the in-house and agency teams to further develop Tradebyte’s website as the best-in-class lead engine
- You oversee and consult other colleagues on the analytics set up which enables transparency of our performance on always-on channels and campaigns and informs decision making across all marketing funnel
- You own and manage our SEO strategy, as well as coordinate how the SEA strategy best supports the visibility of Tradebyte on organic search channels
- Along with the inbound marketing strategy, you set up together with the team a lead generation process that represents our buyer's journey and fills the sales funnel with qualified leads
- You are the Hubspot expert within the team and drive our marketing automation efforts to automatize repetitive tasks to achieve efficiency at scale
- You help driving our CRM data quality in cooperation with Sales
WHAT WE'RE LOOKING FOR
- You have 5-7 years' experience in digital marketing - from websites, marketing automation, lead generation, paid ads to analytics, SEO/SEA, mailings and social media
- Very good English skills (written and spoken); German would be an advantage
- You manage your day-to-day work with strong analytical skills and a data-driven approach
- You are experienced in working with WordPress, Google Ads, Google Analytics and Google Data Studio
- Knowledge of all-in-one marketing solutions in conjunction with a CRM (ideally Hubspot/Salesforce)
- Experience as a LinkedIn Campaign Manager (initiating, optimizing and reporting on conversion-driven campaigns) is an advantage
- Excellent presentation and Excel skills to interpret and present the results of campaigns and A/B tests
- In-depth knowledge of Adobe CC (InDesign, Illustrator and Photoshop) would be desirable