Digital Marketing Manager (m/f/d)

YOUR RESPONSIBILITIES

• You co-create the analytic setup to enable the marketing team to make data-driven decisions
• Reporting, analysing, and maintaining our data dashboards is one of your key responsibilities
• Paid Media & SEA: You are responsible for our paid media campaigns. You set them up with our Content Team and monitor and evaluate their performance
• Social Media: Together with our Content Creator, you are responsible for creating campaigns that convert on our social channels (e.g. LinkedIn) and drive our follower numbers
• Landing Pages: You are the creator of our campaign landing pages and have an eye on the customer journey and the user flow
• Newsletter: You support our Content Team to boost our newsletter performance 
• Performance Marketing: You are responsible for measuring the performance of all digital marketing campaigns and channels (e.g. ROI)
• Lead Gen: You are an expert in lead generation and familiar with all actions that come along with it (e.g. gated content, lead nurturing, funnel management)

WHAT WE'RE LOOKING FOR

• You have 3-5 years of experience in digital marketing from paid ads, campaign analytics, SEO/SEA, email to social media
• You have very good command of English (spoken and written), German is a plus
• Strong analytical skills and data-driven thinking are part of your daily business 
• You are experienced in working with WordPress (Elementor), Google Ads, Google Analytics and Google Data Studio
• If you know how to deal with an all-in-one marketing solution connected with a CRM would be a plus (ideally Hubspot/Salesforce)
• If you have LinkedIn Campaign Manager experience, this is beneficial (set up the conversion-driven campaigns, optimisation, and reporting)
• You have excellent presentation and Excel skills to interpret and elaborate results from campaign and A/B test results
• You have solid knowledge in Adobe CC (InDesign, Illustrator, and Photoshop) complements your curriculum and would be a plus

EMPLOYEE BENEFITS YOU’LL LOVE