Glossary

Glossary

Account

At Tradebyte “account” stands for a software entity, which could be TB.One or TB.Market. A customer of ours can have several accounts, for example if he conducts order fulfilment for other vendors or if he needs different access points for different brands. Every account has a unique “supplier number” which can be used to login to the software.


API

Short for “application programming interface”, colloquial “programming interface”. APIs enable the exchange and processing of data and content between different websites, programmes and content providers. Tradebyte also provides APIs for the exchange of article and order data.


Article

At Tradebyte we generally differentiate between product and article. The product is the master data with description texts, titles and categories while the article describes the variations, meaning the characteristics of the product. Within the article, all dynamic data (e.g. prices, stock) and a clear SKU is managed.


ASIN

Abbreviation for “Amazon standard identification number”. This alphanumeric channel article number usually encompasses 10 digits and stands for a clear article characterisation in the world of Amazon. Via the ASINs, a matching with each piece of article data can ensue, if certain articles are already listed on Amazon.


Attribute

In the world of Tradebyte, this is the feature of an article with a fixed list of values, in contrast to the component which also allows free text. An attribute often has a controlling function with platforms (e.g. season attributes) and is used less on article detail pages, but more as a filter attribute on category pages. An attribute may also have several values.


Attribute Sets

By defining a set of attributes, our customers can create their own maintenance rules in TB.One. Within a set of attributes, it is for example possible to set certain features as obligatorily. After the connection of the set of attributes on the basis of internal categories, this maintenance rule becomes obligatory for the respective products.


Autolink

Provided that the “auto link” has been activated in the standard values of TB.One concerning cross-selling, products can be connected automatically with each other based on internal categories. Through this, cross-selling can be carried out quickly. Content is important in e-commerce and this simplifies its maintenance and increases the performance.


  

B2C

B2C stands for “business to consumer”. When new vendors make an enquiry with us, we first of all ask about their B2C capability. Can the vendor deliver to end customers? Can the logistics process returns? Does B2C content with media, description texts and attributes exist? Only then are the conditions for a successful B2C sale given.


Backup

All account data and transactions are saved at Tradebyte and backed-up later to enable recovery or research at a later date. At the moment we have a backup volume of around 30 terrabytes. If this data were printed on A4 pages, it would cover the surface of the earth twice.


Best Practice

Why re-invent the wheel, if proven methods of “best practice” exist? Here at Tradebyte we work highly standardised and make sure to use processes and concepts on multiple occasions. Our customers also often ask us: “How do you normally solve this, what can you recommend?” These recommendations are “best practice”.


Blog Spot

A spot on our blog. Once a month there’s an excerpt of the most important Tradebyte news, which is sent out to our customers and service partners via e-mail in the form of the popular blog spot. In the Tradebyte blog we regularly publish news concerning our company, new platforms and e.g. webinars for customers.


Bottleneck

A bottleneck in IT projects describes the critical areas, which inhibit expansion or development. Bottlenecks can often only be stopped through a work-intensive, comprehensive process, which can affect different areas of a company.


Brainstorming

Brainstorming is a method of finding ideas, which is meant to encourage the creation of new, unusual ideas in a group of people. Our still young industry demands unconventional ways of thinking, which is why we often “brainstorm” new concepts or processes within projects or for example workshops for potential marketplaces.


Brand Setting

Within TB.One, the possibility of selecting a brand designation after choosing the brand in the respective channel section. With activated brand selection, all products without brand attribution are blocked by the system. Therefore, brand setting enables the targeted blocking of products on a brand level.


Browse Node IDs

Within the Amazon browse tree guide, each node of a product category is equipped with a unique number (ID). For example, on Amazon.com there are more than 120,000 browse node IDs. Unfortunately, the IDs are sometimes changed, which is why vendors have to conduct their sometimes painstakingly completed mapping again.


Browse Tree Guide

The Amazon Browse Tree Guide (BTG) contains clear classification numbers ( browse node IDs) as the basis for product attribution, in the “browse” navigation as well as for the Amazon product search. Within TB.One, information can be imported from the BTG and then be attributed automatically e.g. via cluster attributes.


Bullet Points

Originally introduced by Otto within its platform, “bullet points” are now on many article detail pages. They describe the product highlights, are usually phrased in a snappy way, and therefore take on the role of “eye-catchers”, known from classic advertising brochures. At Otto, 3 bullet points are now obligatory.


BuyBox

The “shopping basket field” stands on an article page for the blue “Buy Box” (top right) on Amazon, already attributed to a vendor. The placement of vendors in the BuyBox takes place due to a continuous evaluation of different criteria (e.g. customer satisfaction, availability, product price).


  

Caller ID

In the world of La Redoute, the French fashion marketplace, the caller ID stands for a clear technical identification of the vendor. Without a caller ID, Tradebyte cannot display any data for the vendor on La Redoute. With new vendors, the caller ID can sometimes take time, which can delay the integration process.


Cancellation

If an order cannot be fulfilled by the supplier, e.g. if there is not enough stock available, a cancellation message is created. Many platforms – due to the associated customer dissatisfaction – naturally don’t react well to cancellations, which is why TB.One offers diverse tools for optimal stock distribution.


Carrier

Within the world of Tradebyte, the term carrier stands for the traffic carrier, meaning the parcel service, which is responsible for the delivery of end customer consignments. Within TB.One, we support the creation of DHL shipping labels, but via our interfaces we receive extremely differentiated transport information, e.g. haulage shipping.


Category

Generally, there are two ways to the desired article with online shops. Access via the category and possible sub-categories, or via the classic search field. Every product must be attributed to one main category, so-to-say as an anchor in the platform’s world of articles. Filled via secondary categories are for example promotion sections (“summer sale”).


Channel

In the world of Tradebyte, the term channel stands for an output channel within TB.One. This can be a marketplace, a platform or also a custom channel. Every channel has a channel ID and different configuration and mapping tools, which affect the created data structure.


Channel Activation

Within TB.One vendors can control which products are listed and sold with which amount on which channels. Channel activation can be controlled via feed or via the GUI, or also take place with helpful tools for mass processing. Activated but content-wise incomplete products appear in an error list.


Checkbox

A checkbox is a standard element of graphic user interfaces. With a checkbox the user can set mainly yes/no options, which control a corresponding flag in the database. Within TB.One, there are checkboxes for many settings (e.g. Print invoice) and channel activation.


Child

On Amazon there is a variants structure, which distinguishes itself through the beautiful terms “parent” and “child”. The parent article is always the main product, in the area of fashion for example the style, in Tradebyte jargon the product. Child articles are clear articles, which describe the style in the colour X and size Y and therefore usually have an EAN.


Classification

A classification contains standards of a channel, which can contain the categories, components, attributes, mandatory attributes and corresponding values. Technically, a classification can be loaded in the channel of TB.One as XML and is then available to the user for the mapping of his data.


Cloud-based

The term cloud-based outlines the approach of making abstracted IT infrastructures (e.g. computing capacity, data storage or also finished software like TB.One) available dynamically adapted to demand via a network. From the perspective of the user, the abstracted IT infrastructure made available seems distant and opaque, like veiled in a “cloud”.


Cluster

In the world of Tradebyte, cluster or cluster attributes stand for the possibility of automatically attributing further values (e.g. the category of a channel or the article weight) to the respective article through delivery of a special value (e.g. group of goods). They therefore simplify automatic data tuning.


Component

The feature of a product, which contains more specific details (e.g. mix of material, fit). In contrast to the attribute, here free text is allowed, in which entering can be simplified and standardised e.g. through suggested values within TB.One. With the help of component sets, several components can be created at once.


Connect

Special tools and to some extent paid services can be booked by the vendor directly in the channel-specific retail portal of the channel “Rakuten.de”. Afterwards, the products are activated after the respective activation in TB.One also for “connect” (= collective term concerning separate tools and services).


Content

Content stands for the contents, mostly of websites, but also of other forms of media. These can consist of text and multimedia contents. In e-commerce, content stands for article content, it encompasses therefore description texts, components, attributes, media and categories. TB.One and TB.Market simplify the maintenance of B2C content.


Conversion Rate

For shop operators, the conversion rate is one of the most important figures for measuring their own performance. It stands for the quota between visitors and buyers, therefore it is the “final quota” to a certain extent. Through better content or extension of the long tail the conversion rate can be influenced. This is what TB.One and TB.Market is for.


Cronjob

Cronjobs serve to implement technical processes at certain times. At Tradebyte, a cronjob could for example look like this: “Display all stocks of active articles of the account X to marketplace Y”. Cronjobs are stored in a kind of table, the so-called crontab. Currently, around 16,000 cronjobs are running at Tradebyte every day, which are controlled via monitoring.


Cross Border Trade

In the world of eBay, there is a special term for the cross-country sale of goods: “cross border trade”, abbreviated as “CBT”. In principle there are two types of CBT. A customer from abroad buys for example on eBay.de, the goods are delivered abroad by the vendor. Or the vendor places his selection on a foreign eBay platform, e.g. eBay.com.


Cross-Docking

When vendors of external product ranges deliver their goods to a central warehouse of the platform, we talk about “cross-docking”. Here, all ordered articles are merged for the end customer in order to be sent. In e-commerce there are still platforms with this concept, although the alternative of drop shipping is asserting itself more and more.


Cross-Selling

Cross-selling means the sale of additional products to existing customers. On shop pages, there are often special article columns, which have titles like “matching items” or “customers who have bought this article were also interested in”. In e-commerce, cross-selling therefore primarily serves the increase of the shopping basket value.


CSV

The data format CSV stands for “comma-separated values” and describes the structure of a text file for saving or for the exchange of simply structured data. The systems at Tradebyte can process as standard e.g. article data via CSV, although XML is continuing to assert itself as a newer, technically more extensive standard.


Custom Channel

Apart from the classic marketplaces and platforms, users of TB.One and TB.Market can also assign “custom channels” to provide their own online shop with article data (via XML) for example and to process orders for the purpose of central stock management of individual sales channels.


  

Dashboard

Within known software solutions this is the quick overview or cockpit for important information and functions. The dashboard of TB.One offers an overview of important sales statistics, sales, top articles and returns. The display can be adapted individually to the wishes of the user, controlled via widgets.


Data Loader

A technical interim step of import processes within TB.One and TB.Market. Data delivered externally is not directly imported into the database, but temporarily administrated via the data loader. Here, load-intensive validations and filters are used, before the data is transferred into the database of the respective account.


Data Tuning

The improvement of the article data structure or the article content. Within TB.One data tuning takes place in three steps: During the import of cluster attributes, within the SaaS application via helpful tools (like mass processing of articles) and finally, on the side of the channel via extensive mapping options.


Delta Logic

Opposed to so-called full load (meaning the import of all available data) only new or changed data, which were created since the last import, are imported during delta import. Especially for large amounts of data, the delta functionality is important to protect system and transmission resources and to shorten running time.


DESADV

A data exchange format from the international cross-industry standard for electronic business data “EDIFACT”. At Tradebyte and neighbouring platforms DESADV stands primarily for the exchange of order feedback (shipping, cancellation, return), which regularly takes place between vendor and channel.


Development Manager

A Development Manager at Tradebyte works both as a classic software developer and takes on controlling, organisational, comprehensive functions. He has an overview of tickets in development and is, for example, responsible for resource classification and monitoring of development processes.


Development Trainee

A nice word for an employee training as an IT Expert for Application Development. In the world of Tradebyte they are usually passionate programmers, who are not really seen as trainees in everyday work – unless they are not sitting in front of their screens, because they are at school.


Director Operations

Describes the operative management and at Tradebyte comes with procuration. As Director of Operations, a person has cross-team functions and responsibility for analysis, controlling and optimisation of all company processes in the operative area. A sophisticated job in our dynamic surroundings.


Discount Profile

A setting on profiles for the provision of discounts for shipping fees on the eBay channel. Every profile receives a name and can be configured freely. Every article can be allocated with a discount profile, through which the respective article is listed on eBay displaying different shipping fees.


Drop Shipping

The alternative to cross docking, in which the goods are sent through the vendor directly to the end customer. For some orders on platforms with a drop shipping process there can be 2-3 parcels, which then arrive at the end customer. However, the process is simpler to implement and the consignment arrives at the buyer quicker.


Dynamic Warehouse

As “chaotic warehouse” sounds pretty chaotic, the term “dynamic warehouse” was later invented. That sounds better, but means the same thing: Articles don’t have a certain place in the warehouse, but are “wildly” sorted according to available free spaces. Only the software knows where the articles are located, just like in TB.One.


  

E-Commerce

The term e-commerce (from electronic commerce) broadly specifies electronic trade within the internet economy, meaning the sale of goods via the internet. Currently, 21.4 billion Euros are turned over in e-commerce in Germany, in 2013 it will be almost 30 billion Euros.


E-Tailer

Probably a term derived from “retailer”, which is meant to describe online vendors whose target group consists of end consumers. The biggest e-tailer in Germany in 2012 with a turnover of almost 5 billion Euros is Amazon, followed by Otto.de with 1.7 billion Euros.


EAN

The European Article Number (EAN) is the former term for the Global Trade Item Number (GTIN). It represents an internationally, distinctive product labelling for trade articles. The number consists of 13 digits and, due to its uniqueness, supports different vendors when matching prices.


Early Adaptor

A term from the world of Zalando, which is best described as “first mover”. This means vendors who are or were active very early or as one of the first in the Zalando partner programme or new Zalando countries. Meanwhile, the term is also used at Tradebyte for partners, who start early with a new software release.


Enterprise Bypass

Special term at Neckermann.at, which stands for a special form of drop shipping process of the Austrian platform. “Bypass” as the standard process for Enterprise customers at Neckermann.at is modified in a certain way. Neckermann.at has diverse models of partner connection including cross-docking.


ERP

The term stands for Enterprise Resource Planning and refers to software solutions, which have been developed for the planning and administration of the resources of a company. Partly also called commodities management, they are used with many of our vendors and are connected with TB.One via diverse interfaces.


  

FBA

Stands for “Fulfilment by Amazon” and means that an article listed via the Amazon marketplace is first stored at Amazon by the vendor and sent on demand. This Amazon service is comparatively cheap and puts the vendor in the position to also deliver his goods via the Amazon programme “PRIME”.


Feature-List

Within TB.One a longer text field in which more values of a product can be entered as bullet points without adhering to any rules, as an addition to the description text. Technical successors, however, are the bullet points, in which every point has its own field, which is why for example re-sorting is also possible.


Feed

One of the first, strange words, which you get to know in e-commerce – without “feeds“ practically nothing works. This is about different forms of data files (the most original is probably CSV), which is there to “feed” a system on the other side. At Tradebyte, therefore we don’t speak of “CSV files” but of a “CSV feed”.


Flag

With flag a status indicator with a maximum of 2 values (e.g. 0/1 or true/false) is described. A flag is set directly in a database or it’s set via a checkbox in the GUI to be “ticked”. Within TB.One there are visible and invisible flags which function as a control within certain queries.


Flatfile

In the world of Amazon there is one flat file per product range area, which – disguised as an Excel file – describes important requirements to the article content. Here it is listed which data structure is expected, which information is mandatory, which values are desired and which attributes are desired by Amazon for certain attributes (e.g. search colour).


FTP

The File Transfer Protocol is a specified network protocol for transmitting files via IP networks or the internet. In e-commerce it is one of the most popular methods for data exchange, but nowadays usually the encoded SFTP process is used.


  

GCID

In the world of Amazon, the abbreviation for “Global Catalogue Identifier”. It stands for clear product labelling, which, in contrast to the ASIN, is valid all over the world and never expires or can be influenced through listings. For manufacturers or brand owners this is very relevant as they influence the depicted content by addressing the GCID.


GUI

A graphic user interface (GUI) is a component, which allows the user to interact with the software via graphic symbols. The display and elements can mostly be controlled by using a pointing device (e.g. mouse). The SaaS software from Tradebyte has a web-based GUI.


  

Hosting

For providers of a SaaS software solution, hosting is in the centre of performant system architecture. All data and the web application are highly-available. A few facts about the current hosting at Tradebyte: 60 servers, 110 TB storage space, more than 5 million page views every day, exactly 7,659,935 media files in the live system.


  

Import Key

The name says it all here: The key for the (efficient) import. Via the feed, vendors deliver an import key which can for example contain a group of goods or a feature of the article. This import key is then used as a cluster attribute to add important features demanded by the platforms to the respective articles.


Inbound Shipment

Of course another term from the world of Amazon. It concerns the FBA process and means that a vendor with FBA warehouse at Amazon conducts a re-stocking of goods from his warehouse and therefore a shipment flows, just for once, not out from Amazon (to the end customer) but from the vendor to Amazon (=inbound).


Infocenter

Through the “info center”, accessible via the Tradebyte logo on the left in the main menu, important messages (e.g. actualisations of categories) are communicated to our users. Through this information directly in the interface, our customers are always kept up-to-date, also concerning new software releases.


Integration

An integration at Tradebyte has two phases. Firstly, a TB.One has to be filled with the data of the vendor and respective interfaces to the pre-systems have to be created. Afterwards, integration with a channel takes place. With more than 400 vendors and more than 1,000 channel integrations, Tradebyte is a specialist in integrations in e-commerce.


Integration Agent

The Integration Agent is responsible for the smooth integration of a vendor. He is in contact with the respective platforms and checks the progress of a project, conducts order tests and finally arranges a successful go-live. He organises webinars for users to get the respective requirements of the platform across.


Integration Mode

A technical condition of TB.One in the framework of an active integration. Triggered by a flag, in this phase it ensures that relevant control functions and cronjobs for the display of data are deactivated in live operation. Extensive tests can therefore be conducted in peace without any effect on the outside world.


Interface

The interface is the part of a system which serves communication. At Tradebyte, communication with connected partners and channels ensues via data interfaces (e.g. REST) or the software interface ( GUI). For every interface monitoring is necessary to check functionality.


Intraship

Intraship from DHL is a web-based solution for the creation of package labels for end customer shipment. It also offers a web service, which TB.One can “talk” to and demand corresponding labels. Currently, for example, all DHL world package labels for the foreign Zalando platforms are created via the intraship web service.


Invoicing End Date

Also known as “invoicing”, the current date is transmitted to the Otto platform as “Invoicing End Date” by deactivating an article in TB.One. In the language of Otto this means ending the listing of the corresponding articles on the platform. In the OSS model articles possibly remaining on stock are sent back to the vendor.


  

  

Key Account Manager

A KAM (short form) at Tradebyte is responsible for the customer support of important customers. From the beginning of an integration, he accompanies the project and functions as an important interface to all internal departments. In running operation he supports further plans for expansion and he always keeps an eye on the performance of the vendor.


Keywords

In e-commerce, keywords should support the traceability of a product through the search. Due to large amounts of data, it is practically impossible for online shops with large article breadth to look through all description texts. At Amazon, e.g. apart from the title, other fitting keywords can be entered to increase the “hit ratio”.


Kick-Off

A new vendor’s beginning into the world of Tradebyte. Usually paired with a “kick-off call”, in which the requirements of the customer are recorded and wishes concerning channel integrations are discussed. The result is a check list, which serves as a basis for the following project and informs the teams involved about particularities.


Kununu

Kununu is an online portal on which employees and trainees can evaluate the work in a company anonymously. Applicants also can evaluate their experiences of the application process. The rating will be based on a 5-point system: One is this the worst and five the best result. Most important is the comment function for constructive criticism and praise. Only in this way, companies can respond to evaluations. So prospective candidates have the opportunity to inform about the company and to look directly for open job. If employers receive a total score of over 3.5 points, they get a Kununu “Top Company” seal.


  

Labs

Labs are a collection of functions or tools, which are still in the beta stage. The user can activate them manually and then test functions and usefulness. Labs are often offered by SaaS providers or also by websites to test market opportunities at an early stage. Tradebyte also regularly has labs offers.


Leitcode

The “Leitcode“ is a 14-digit barcode for parcel consignments with information about the recipient. DHL uses this Leitcode for automatic distribution in the package centres. The address of the recipient is re-calculated as a barcode using diverse keys. Within TB.One, Leitcodes are automatically ascertained for DHL consignments.


Live-Quota

There can be different reasons why an article which has been created within TB.One does not go “live” on a platform (no EAN, no pictures, no category, etc.). We call the ratio between activated articles in TB.One and real buyable articles on the respective platform live quota. This is essential for the performance.


LKZ

Abbreviation for supplier labelling within the Otto channel. Every supplier has a unique label, which is assigned by Otto in the course of compiling suppliers. A LKZ usually has 5 or 6 digits and ensures that every supplier in the Otto system can be identified quickly.


LNR

The LKZ counterpart in the world of Plus.de is the LNR. Also an absolutely unique supplier number for a vendor, usually with 10 digits. By entering this LNR in the search engine of a shop, one can directly filter the complete product range of the supplier. In the Plus.de channel a live quota can therefore be ascertained very quickly.


Long Tail

The long tail is a theory developed by Malcolm Gladwell which states that the larger the number of by-products and niche products an internet vendor has, the more successful he becomes. The rule says that a large number of products with little demand achieves a higher turnover than the typical top sellers. Marketplaces offer shops quick access to the long tail.


  

Magic Tuesday

Every week on Tuesday new products are placed in the shop of the Otto channel. So, whether the final data enhancement really had any effect always becomes clear on Magic Tuesday. If the go-live of the vendor or of certain articles has not taken place and changes therefore have to be made, they have to wait until the next Magic Tuesday to see the results.


Managing Director

According to the German Wiki a managing director “has to ensure that the purpose of a company is fulfilled and the actions necessary for achieving this are set and implemented”. At Tradebyte there’s a managing director for the Product, Development, Projects department and one for the area of Marketing, Sales and Finance.


Mapping

Mapping serves the connection of elements from two different data models. An example from the world of Tradebyte: The platform demands a search colour, which only allows certain values (e.g. “blue”). However, the vendor has entered “light blue”, “sky blue” and “marine blue” into his articles. He can “map” his articles via TB.One to the required value.


Marketing Manager

A Marketing Manager at Tradebyte is responsible for all the communication measures of the company. As Tradebyte provides a lot of services “in-house”, this area encompasses the maintenance of the internet presence, concept and implementation of print products through to public relations with online PR to the organisation of trade fairs.


Marketing Trainee

Trainee also means training here, this time in the area of marketing communication. Due to the tasks described under the Marketing Manager job title, trainees in this team gain a holistic view over all communication measures of a company and can actively contribute to this.


Master List

In TB.One, the articles maintained through the vendor can be attributed to the respective categories of the channels. These categories come from the big category lists about all areas of the product range. In order to support clarity, users can only adopt the specifically needed areas from a master list for mapping.


Matching

A mostly technical alignment process of master data in the channel systems. Based on the exported EAN code or the manufacturer article number, the channel checks whether this article already exists in the shop. If yes, different processes become effective in the channel, e.g. “docking” to existing ASINs in the Amazon channel.


Media Guide

The Zalando channel has compiled all requirements concerning media design in a Media Guide. In the framework of the integration phase, this documentation is handed out to the vendor for the adaptation or enhancement of existing article pictures. This means Zalando achieves a high uniformity in the display of its external product range.


Media Type

Within TB.One, different picture packages (“media types”) can be captured and blocked or activated for certain channels on demand via the media type administration. Additionally, the option exists to sort media types individually per channel. The tool supports the constantly increasing requirements of the channels on type and quality of the media.


Merchant Token

A clear labelling of a vendor on the Amazon marketplace. With the help of the merchant token, TB.One establishes constant communication between vendor and Amazon, transmits active articles, reports stock, picks up orders, delivers order messages back and imports amongst other things invoice lists or other reports.


Monitoring

Monitoring is a term for the systematic recording or supervision of technical processes. Through repeated, regular implementation, conclusions can be drawn due to result comparisons. At Tradebyte, many technical services (currently around 15,000) run via monitoring to find errors at an early stage.


Multilingual

In IT systems this term describes the ability of being multilingual. This can refer to the GUI or documentation or, especially with PIM systems, functions for displaying content in different languages. Within TB.One, any number of languages can be administrated.


My eBay

Term for the trade portal of the eBay channel. The data exchange takes place between TB.One and this trade portal. In “My eBay” the vendor can conduct a thorough basic configuration (e.g. set-up of automatic e-mail messages, set-up of discount profiles) and can enter into dialogue with the buyers.


Mystery Shopping

The term mystery shopping or test buying, generally subsumes processes for ascertaining the quality of services in which trained observers or test buyers pose as normal customers and perceive real customer situations. Before the go-live of a vendor e.g. on eBay, mystery shopping is obligatory.


  

NAS

Network Attached Storage (NAS) describes data servers that are administrated simply. Generally, NAS is used to provide independent storage capacity in a computer network without a lot of costs. NAS systems are directly connected to the network and work without a server dedicated to it.


Networked E-Commerce

E-commerce offers new opportunities for the interconnection of vendors and salespeople. Where you used to exchange excel lists and fax orders with a lot of effort, now modern interfaces and software applications are available. With TB.One and TB.Market Tradebyte is right at the centre of networked e-commerce.


NOS

Stands for “Never Out of Stock”, which describes “ articles which are always in stock”. During the course of online marketing, which pretty much allows an infinite product range, new strategies concerning the NOS amount emerge in comparison to sales in stores. In this way, top sellers can be marketed further online (often independent of the season).


  

Office Assistant

An Office Assistant organises processes in the back office, carries out administrative tasks and also supports concerns of the management. The ancillary “HR” stands for “Human Resources” and comes with responsibility for staff matters. The ancillary “Finance” is connected with special business tasks (e.g. invoices).


Office Trainee

At Tradebyte this is currently the training for a Management Assistant for Office Communication. In this function, all areas of administration (HR, Finance) and the organisation of back office processes are supported. Furthermore, a trainee gains insight into the most important teams with customer orientation, like for example support or account management.


OMS

Abbreviation for Order Management System. In e-commerce a software for handling all order-relevant processes, like for example order import, printing packing slips or delivery notes and entering order messages. TB.One includes an extensive OMS module, which controls all the functions across the channels.


Onboarding

At Tradebyte a term for the new connection of a vendor to TB.One. Irrespective of the following channel integration, we first check how the source systems of the vendor are connected with TB.One, including e.g. the connection of the ERP system. Only after successful onboarding does the real integration start officially.


ONIX

ONIX stands for ONline Information eXchange and is an XML file format for the exchange of product data in the book trade. It supports the exchange of information about books between publishers, booksellers, online shops and other agents. At Tradebyte, an ONIX interface has been developed which supports the TB.One import.


Original Price

Within TB.One and in most channels three different prices are required: The up-to-date price, the possibly existing former price (=original price) and the RRP (recommended retail price). Original prices are often displayed in the shop (crossed out and with the saved amount advertised) and support the promotion.


OSS

Abbreviation of the Otto channel for “One Stop Shopping”. Term for the cross docking process of the Otto platform. The term is derived from the target of offering one venue for a wide product range for the end customer via the connection of different suppliers to Otto and of fulfilling the order in only one delivery.


  

Packing Slips

Packing slips are used by vendors to compile package contents for shipping. Packing takes place in this case according to a typical control sheet. The OMS within TB.One also issues packing slips, which consider the quickest way within the dynamic warehouse (if activated).


PANDA

It’s not the bear of the same name, but at Tradebyte it’s the abbreviation for “PRODUCTS AND ARTICLES”. A CSV file, consisting of combined product and article data. For product ranges rich in variations it’s often better to deliver products and articles separately, because of this product information, like long text, is repeated per article within PANDA.


Pending

Term for the order status “pending”, which is usually used on the side of the channel for non-confirmed orders, e.g. in the case of pre-payment orders. The orders are marked accordingly within TB.One and serve, above all, the reservation of articles contained in the stock, in order to avoid overselling (or cancellation).


Performance

In the world of Tradebyte, the performance of a vendor or of a platform. Through different measures, like for example data tuning or increase of the live quota, the performance of a vendor can be critically influenced. Slim and efficient processes or traffic play a major role for the performance of a channel.


Platinum Keywords

Reserved for few selected manufacturers and brands, certain functions, like a special brand shop with its own categories, can be controlled via platinum keywords on Amazon. Especially in the area of fashion, vertically aligned companies with corresponding B2C ambitions can place articles better this way.


Product Management

At the Product Management, all requirements on the SaaS software of Tradebyte are coming together. Own innovations, customer wishes, hints from the support and enhancements of the channels are checked and translated into a technical specification. After passing this on the the development there is a functional approval and at last a release test.


Project Manager

At Tradebyte, a Project Manager is generally responsible for the planning, coordination and implementation of technical projects. This also includes an extensive process consultation concerning best practice and the implementation of workshops and presentations in cooperation with account management.


Proper Name

The Otto channel describes the exact name of a product as proper name. The product name has to be split into a category name and proper name with Otto. For an article from Nike the category name would be e.g. “Running shoe” and the proper name e.g. “Air Pegasus”. Especially in the fashion segment, searches often take place via the proper name.


Public Key

A public key encryption process is an asymmetric encryption process in order to convert a clear text into a secret text with a public key, from which the clear text can be regained with a secret key. At Tradebyte, the process is used for SFTP transmissions.


  

Queue

Probably not derived from billiards, this IT term describes a queue for technical processes. A queue at Tradebyte includes a list of all scripts still to be processed and already processed. These scripts (currently around 10 million per month) are implemented in a certain order one after another.


Quick Win

Describes a “quick success” and the business strategy of first realising such projects which lead to clear, improved results quickly and with a small amount of effort. Counter model to the classic “if you do something, do it right” principle, which often leads to long running times and high costs in complex projects.


  

Ranking

The ranking of an article describes the rank within a category overview in the respective shop of the channel. The better the ranking or the higher an article is placed, the better the performance of the article is, as more traffic is attracted. Through data tuning, entering keywords and other activities, the ranking can be influenced positively.


Release

The finished and published version of software is described as the release. This is usually accompanied by the number of the version. To live up to the requirements of the market, there’s a new software release every two weeks at Tradebyte, which is announced beforehand via so-called “release notes”.


Repricing

Repricing means price optimisation by means of the situation concerning competition. Some vendors have tools, which diverse competition or competitors on platforms observe concerning the price range of certain articles. The information then flows into their own pricing and this can increase sales.


REST

REST interfaces (REpresentational State Transfer) are standardised interfaces, which web services can be implemented with. Compared with SOAP, the REST interface is more cost-efficient in development due to its simplicity. The REST interface is generally based on a technology which builds on the principles of the World Wide Web.


Return

A return stands for the return of an article through the end customer. Especially in the fashion segment there is a high probability for returns, as different sizes are often ordered and items are often tried on and returned. As the return is often free of charge for the end customer, the quota is an essential criterion for profitability.


Revise-Feed

A description from the world of eBay, meaning a kind of “change catalogue”. TB.One regularly transmits a revise feed for processing current changes of master data, like stocks or prices for connected vendors. The revise feed therefore contains a delta logic and can directly be processed by eBay.


Road Map

The road map is a popular synonym for a strategy or a project plan. At Tradebyte, road maps are created with vendors, to consolidate, for example, the planned integrations into a project plan, which is structured temporally and by content. They stand for the milestones of a cooperation.


RRP

The recommended retail price (RRP) is the price, which the manufacturer recommends to the trade in selling as a retail price to the end customer. RRPs also play a role in online trade, as they (if existing) are often displayed on article pages to make clear the amount saved.


  

Sales/Account Manager

A Sales Manager is the sales employee of a company. He receives enquiries, conducts the initial interviews and signs contracts. Then the handover to the Account Management takes place, and the whole customer support is transferred. That’s the central point for the concerns of the customer, may it be for new activities or existing business.


Sandbox

Another term from eBay.de. It’s a kind of test system which is used in the framework of the integration phase for displaying the master data, in order to check the representation of the content on eBay. A previous test is very helpful especially when using templates.


Scan-Desktop

Within TB.One, the scan-desktop is an OMS tool, with which the vendor can conduct the complete order handling based on a scan. After scanning an order barcode, the article EANs can be scanned. The function “Finish order” also has a barcode – so the keyboard is not needed in this process.


Scheme Validation

All import and export files in XML format have to be checked technically regarding structure. For this, a so-called scheme check is used with the help of an XSD file, in which set-up and structure of the XML file are exactly defined. Insofar as a file doesn’t pass this scheme check, this file may not be processed any further.


Script

A script is a programm within a software which needs an interpreter programme in order to be run. The script language is meant above all for small, straightforward programmes as, compared to the classic programming code, it is very flexible. At Tradebyte there are many scripts which conduct certain database routines amongst other things.


Secondary Category

The secondary category serves the allocation of an article in areas outside the main category. The main category of a boot could be “Men/Boot”, a possible secondary category “Hiking/Hiking Boots”. Via secondary categories products can also be incorporated in separate promotional categories (e.g. “SALE”).


Seller Central

The trade portal at Amazon has the beautiful name “Seller Central”. It’s the central point for vendors on Amazon. Here, the basic configuration of the seller account takes place, e.g. registering contact data and cancellation policies. Special customer enquiries or evaluations can be viewed and processed in Seller Central.


Ship Code

A ship code or tracking code is a unique number which encompasses a (package) consignment. Via the ship code, important information can be accessed at the carrier, for example about the delivery. Also, in the case of the disappearance of a package, the ship code provides the clear identification of a consignment.


Showstopper

The term probably comes from the year 1926 and means that the performance of a musical has to be interrupted due to vigorous applause. In the world of Tradebyte this beautiful term stands for constellations which make a plan impossible. A lack of B2C content would be a showstopper for the sale in e-commerce.


SKU

The Stock Keeping Unit (SKU) stands for a unique article number, which encompasses an article including its variations according to the Tradebyte model. Especially in the area of fashion it is regularly the case that the style might have a unique number, not the variation. In this case usually the EAN is used as a unique article label.


Software Developer

A Software Developer at Tradebyte is responsible for the development of cloud-based software solutions, from the concept and the development of applications through to the programming of specific modules. Also, the approval of new developments and the implementation of software tests are part of the job profile.


Staging System

A staging system describes a server entity which should be identical to the surroundings of the live system if possible. As a pre-stage to the live productive operation, here new data or functions are inputted and tested. Some channels have such a staging system, in which Tradebyte can input data as a test.


Style Number

In the fashion segment one rarely talks about products, but rather of styles. A style can exist in different variations concerning material, colour and size. The style number therefore describes the superior product number, with Amazon it’s called parent, which includes all description texts, keywords and components.


Sub-Channel

Some channels at Tradebyte (e.g. Zalando.be) are divided technically into a main channel and several sub-channels (e.g. Zalando.be French, Zalando.be Dutch). Categorisation and value mappings take place globally based on the main channel, the maintenance e.g. of prices and translations in the sub-channel.


Support Agent

From the perspective of the customer one of the most important venue points at Tradebyte. A Support Agent monitors customer enquiries coming in via phone or e-mail which are mostly of a technical nature. He researches the support cases, finds solutions and, as the case may be, hands out documentation. Errors in the software are immediately passed on internally.


  

Tags

Tags stand for catchphrases to “sort” information, a product or also media with certain terms so that they can be found easily later on. On Amazon every article page displays which alternative articles are also “tagged” with the search term. An article can also have several tags.


Takeover

If a vendor is already active on a channel via his own interface or the interface of another software solution and then switches to Tradebyte, this integration is described as takeover. With this, special processes have to be observed as for example the article data already exist in part and a matching has to take place.


TB.Cat

The standardised data format for articles in the world of Tradebyte. Derived and further developed from the experiences of more than 30 platforms, TB.Cat has partly asserted itself now on the side of the channels. The variation-enabled XML TB.Cat structure covers all requirements of modern e-commerce.


TB.Market

If existing online shops want to extend their long tail, they usually want to connect qualified vendors via drop shipping. With TB.Market, Tradebyte offers a software for controlling the external product range and processes connected with it. It allows control and brings transparency to the performance of a connected vendor.


TB.One

The software solution from Tradebyte, which is addressed to B2C-affine vendors. It contains a PIM and OMS module, which different marketplaces can be managed with. For ambitious manufacturers, suppliers or online shops in e-commerce, TB.One is the solution for efficient multi-channel sales, also beyond German borders.


Techn. Support Agent

Wow, what a job title! At Tradebyte, a Technical Support Agent takes on all the tasks of classic 2nd or 3rd Level Support. Therefore, he is responsible for all topics which cannot be solved by the Support Agent. Also certain tasks, such as database enquiries, are conducted here.


Technical Editor

A Technical Editor compiles documentation, researches respective contents and supports knowledge transfer in the company and to the users. He (or she) is therefore an essential part of the know-how transfer and works closely with product management.


TelCo

In e-commerce and surely also in other IT-affine industries, almost no day passes without a telco. The term stands for telephone conference and means that different participants dial up to a kind of virtual meeting room via a central number to hold a conference. In some projects there are even fixed weekly telcos.


Template

A template serves the creation of documents or websites. It presents a type of “scaffolding”, which predetermines a part of the content or of the design of the document. By filling out the missing parts, the template is developed into a complete document. Templates are used e.g. on eBay on article pages.


Ticket

Without a ticket (almost) nothing works at Tradebyte. Every task, especially in technical support, in project management and in development is filed in certain ticket systems and has an employee allocated for completion. On the ticket, requests can be made and the whole ticket process can be looked into.


Title Configurator

The title configurator offers the possibility of enhancing the title of a product with certain features in order to then display it on channels. Especially on eBay, a listed article can only be found via  keywords, which are listed in the title, as here separate search terms are not supported. The configurator therefore supports findability.


Toolbox

On the left edge of the screen of the system interface of  TB.One, the so-called toolbox is located. By means of this menu box, a quick search or help function can be applied. The last menu points called up are linked within the toolbox. Also, the log-in status of all entered users can for example be looked up.


Traffic

For online pages, traffic stands for the number of visitors and respective page visits. High traffic with good offers naturally brings more turnover. Traffic can be created in different ways (e.g. online marketing, newsletters, search engine optimisation). The higher the traffic on a platform is, the better the  performance.


Translation Desktop

A platform within  TB.One for the pure job of translation for external agencies or employees. In this, a certain workflow is supported, in which the vendor releases desired texts for translation. Text passages which appear more often are adjusted. Words like proper names can be blocked from translation.


Twig

Twig describes software, which processes a template and fills a placeholder with certain values. The concept is similar to the merge fields in word processing. With Twig, however, this is mostly used for websites. Twig is used for  TB.One above all for the eBay and Rakuten channels, in order to support a  template.


  

UPC

The Universal Product Code (UPC) is a barcode through which products in retail are labelled. A number code is encoded which barcode scanners can read optically without making contact. Later, the EAN, compatible with the UPC, followed, which, however, includes one character more. If a zero is added to the front of the UPC, a valid EAN is created.


Upselling

Some online shops list respectively higher quality variations on article pages to support upselling. In contrast to cross-selling, upselling follows the motive of not selling the desired product, but rather a better and therefore also more expensive product. TB.One supports the maintenance of upselling information.


Usability

Software with good usability is easy to operate, the user can usually cope without a user manual. With TB.One we were highly aware of usability familiar to the user, menu functions and screen set-up are rather borrowed from classic PC programmes. In this way, there are consequently fewer support enquiries.


UTF-8

UTF-8 (8-Bit UCS Transformation Format) is the most widely spread sign encoding. Sign encoding allows the clear allocation of characters (letters or numbers) and symbols within a font. Within TB.One different fonts are supported, e.g. during import.


  

Vacation Mode

In the Seller Central settings of Amazon the vendor can deactivate all offers with the click of a button. The sale is immediately stopped – independent of data exchange with TB.One –, all listings are taken out. Amazon has given this function the catchy name “Holiday Mode”.


  

Web Service

A web service is a software application which makes certain services available via a network (usually the internet). The vendor publishes the description of its services in an index, the user conducts the desired service. The Amazon Web Services (AWS) are a good example from the world of e-commerce.


WebDAV

WebDAV (Web-based Distributed Authoring and Versioning) is an open standard for providing files on the internet. Here, users can access their data like on an online hard drive. WebDAV is already implemented in TB.One. A simple, flexible data exchange with the users is therefore enabled.


Webinar

A webinar is a seminar which is held via the World Wide Web. In contrast to the webcast, a webinar is designed interactively and enables communication on both sides between presenter and participant. Tradebyte offers webinars for relevant training topics and often also enters into active dialogue with webinar participants.


Widget

The term widget stands for small, independent programmes with a window. These graphic support programmes are supported by common browsers and can also be found on the dashboard of TB.One. Here, widgets display statistical information, which the user can configure. Every widget can look different.


Workflow

A workflow is a defined order of activities in a work system of an organisation. Like TB.One, software often serves to support workflows and a cooperation or order. The rights administration implemented in TB.One supports different roles in the online workflow.


WOW! Deal

WOW! Offers on eBay stand for specially reduced offers in the shop. WOW! Deals are advertised through different measures (e.g. through banners on the start page, newsletters, etc.) and are mostly combined with a respectively high availability and demand of the respective article, so they are a promotion instrument.


  

XML

XML (eXtensible Markup Language) is a file form and deals immediately with the display of different, especially external formats of data. Furthermore, XML forms the basis for the import and export of different data and amounts of data. XML is taking over from CSV more and more and at Tradebyte it is the most widely-used data format.


  

  
  

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