Tamaris conquers Europe with TB.PIM by Tradebyte
Tamaris, the internationally successful brand of Wortmann Fashion Retail GmbH & Co. KG is building up a network of online shops across Europe. Tamaris uses TB.PIM by Tradebyte as a central administration system for all product and article data in the 24 stores. The product information management system ensures that all data are exported custom-fit to each country shop and Tamaris has full control over the entire process chain.
The idea was risky. The challenge, as well. Not only was a new shop system introduced in the existing Tamaris country stores in Germany, Austria and France, but Tamaris also wanted to meet the requirements for connecting another 21 country shops from across Europe and make it possible to process them all via just one platform. Wortmann Fashion Retail GmbH had a turnover of 1.016 billion Euros in 2015 and is one of the biggest shoe production and shoe distribution companies in Europe and their own companies in Asia and the USA. The Wortmann collections are available in more than 70 countries and more than 15,000 shoe shops sell their shoes.
“With TB.PIM as a central solution, we have created the basis to be perfectly prepared for the future and to tackle the new challenges of omnichannels through to individual online shops.” explains Nico Gold, CEO of Wortmann Fashion Retail GmbH & Co. The entire shop structure can be controlled and structured centrally via TB.PIM. During import into TB.PIM (EDIFACT Standard), the brand variety of Wortmann KG, which comes from a variety of sources, is aggregated and homogenised. Via features such as clustering, the data can be enhanced and tailored exactly to the requirements of the respective country stores en masse. Stocks are regularly synchronised and are always up-to-date. At the same time, an unlimited number of price lists with prioritisation and date of application can be added. The management of promotions and price categories is very clear.
Tamaris can now easily implement the successive expansion of their own and external sales channels in a controlled way. In summary: TB.PIM makes companies fit for the dynamic and flexible omnichannel commerce of the future
Additional information about the project is available in the Tamaris Case Study.