The Marketplace Convention addresses the significance of online marketplaces, which account for over two-thirds of all online sales. With the initial phase of marketplaces maturing, it’s vital for retailers and manufacturers to adeptly utilize their tools. This event hosts experts who share insights on platform business strategies spanning from Germany to global scales.
Manufacturers and retailers can glean knowledge about indispensable marketplaces (D2C / B2B) relevant to their sector, best practices for brand presentation on platforms, methods for internationalizing their business through marketplaces, and the technical and personnel configurations optimal for this business model. The convention also emphasizes the importance of networking and know-how exchange in the marketplace industry.