JOY sportswear scales new heights

JOY sportswear scales new heights

Status: November 2016 | To take its online shop to the next level, JOY sportswear decided to introduce a central PIM system and automate its manual order processing. This has made the direct connection of new marketplaces and platforms possible. During this process, Shopware was implemented as a new shop system and TB.One as the central application for product data and order administration.


  • Introduction of a central PIM system for all channels and automation of order processing
  • Technology used: Shopware, Dynamics NAV, TB.One, Tradebyte2Shopware Connector
  • Participants: JOY sportswear, Tradebyte, TB.Consult, surfAN Internet GmbH, HSG Hanse Solution


  • Industry: Sports and leisurewear
  • Registered office: Ottensoos (Bavaria)
  • Shop system: Shopware
  • PIM/OMS system: TB.One
  • Business model: bricks-and-mortar retail (wholesale) & online sales in Germany


  • JOY sportswear
    Provision of article data in PANDA format and set-up of Scan-Desktop work stations
  • Tradebyte
    Installation of TB.One incl. the Scan-Desktop and creation of an interface for invoicing in TB.One
  • surfAN Internet GmbH
    Development of an individual interface for converting master data into the PANDA format
  • TB.Consult
    Definition of an order management process by utilising the Tradebyte Scan-Desktop
  • HSG Hanse Solution
    Creation of an order interface to Dynamics NAVAdaptation to the new product data interface, enhancement of old product data for TB.One and implementation of the values mapping in TB.One


  • JOY sportswear uses TB.One as a central system for administering product data and order processing with the TB.One Scan-Desktop.
  • Thanks to the direct connection to DHL it is possible to manage order deliveries and returns completely from TB.One.
  • Invoices and credit notes are created in TB.One, transmitted to the shop system and directly retrievable for customers.

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