Eterna Case Study

ETERNA celebrates Christmas with Otto

Status: May 2015 | ETERNA Mode GmbH made its name with high-quality products all across Europe thanks, in part, to sales on big online platforms. The traditional company from Passau is connected to many big channels via TB.One, only Otto was supplied via a separate ERP system. However, in autumn 2015, the decision was made for Otto to follow suit. To profit from the coming Christmas sales, the change-over was carried out at maximum speed.


  • Moving the Otto sales channel to TB.One
  • Expanding to European sales channels
  • Project duration: 6 weeks
  • Participants: ETERNA, Tradebyte, Otto
  • Technology used: TB.One, REST interface, TB.CAT (XML file)


  • Industry: shirts and blouses
  • Number of employees: 1,100 (2014)
  • Turnover: € 97.5 million (2014)
  • PIM/OMS system: TB.One
  • Business model: more than 50 monobrand stores, online sales via their own shop and platforms


    Adaptation to the new product data interface, enhancement of old product data for TB.One and implementation of the values mapping in TB.One
  • Tradebyte
    Consultation about suitable data enhancement, integration of master data in TB.One and migration of the product data on Otto
  • Otto
    Short-term validation of the article data, fast implementation of a test run system and sales start immediately after the test phase


  • ETERNA implements the new interface connections for stock export via TB.CAT and the order data exchange via TB.Order.
  • Tradebyte implements the migration to Otto’s German and European sales channels.
  • A data base connection is created to freshly export existing article numbers on Otto.
  • Otto führt eine systeminterne Datenprüfung durch und implementiert Testaufträge


„Through Tradebyte’s competent and target-oriented approach,we could implement the integration at Otto in a very short time. With our clearly improved performance and data quality, we have increased our turnover considerably. We are looking forward to many more exciting projects together!”!“

– Helmut Kandlbinder, ETERNA Management

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